In the video description you will see YouTube blogger Fleur De Force something like this:
Video Gift Guide
Fleur DeForce subscribers can click on the links to visit the product pages and purchase the items they want.
Why is this tactic effective?
The influencer marketing market will exceed $8 billion in 2020. But do you know why it’s growing so fast?
Why is this tactic effective?
View infographic
The answer is simple: like all ordinary people, we tend to trust our colleagues, friends, and people we admire or know rather than salespeople. We constantly look for recommendations Jamaica Phone Number List online to be confident in our choices. Influencer marketing takes advantage of the psychological effects mentioned above by using tactics such as word of mouth and social proof, which involves soft selling strategies rather than a hard selling approach.
Ask yourself: What do you do when you don’t know what to get your mom for Christmas?
You’ll probably type something like “Christmas gifts for Jamaica Phone Number Database mom” into Google, right? That’s why collaborating with influencers to create holiday gift guides pays off.
According to a 2019 survey of nearly 60,000 influencers, more than 60% of them planned to release at least one holiday gift guide. You can partner with interested influencers to promote your products to potential customers.
How can you apply this tactic in your business?
As a small business owner, you may have a limited budget. However, that doesn’t mean that influencer marketing is out of your reach.
A possible strategy is to look for micro-influencers with Mailing Data fewer than 10,000 followers. These could be bloggers, YouTubers, or any other social media influencers whose profiles match your business. Also, consider local influencers because they can influence local – geographically speaking – communities to support small businesses like yours.
Typically, an influencer will create a gift guide that includes your products and then promote the guide to their fans. But you can create a gift guide yourself and the influencers will simply take responsibility for promoting it.
