As marketers compete for consumers’ hearts and minds in an overcrowded omnichannel world , short messaging service (SMS) has become a popular channel. But advertised low SMS marketing costs and off-the-chart metrics can mislead marketing teams that only understand the benefits of SMS. Why Do Marketers Use SMS? Businesses can […]
WhatsApp is a powerful channel for reaching new WhatsApp campaigns customers and creating new opportunities . In addition to expanding your audience, it provides greater possibilities for scaling sales, strengthens your connection with consumers, increases engagement and brand loyalty, allows you to receive real-time feedback and expand your product range. […]
An email newsletter has only a couple of seconds to hook the reader – with a subject line to open it, and interesting content to read it. If the images are slow to load, a user with a bad Internet connection will simply close the letter, and contact with the […]
In SMS marketing, it is important to keep your message short. So you need to be careful when including the URL. When the URL is long, the number of characters in. The URL alone can exceed 70. Considering the character limit and the fact that delivery costs vary depending on […]
Use AI to quickly adjust email marketing campaigns to make your work smarter and easier. With Gemini for Workspace, you can Google Gemini Act like a research analyst and let it help you review the vast amounts of customer data stored in Google Drive. Gemini for Workspace helps you create […]
Email marketing is all about sending messages, tracking responses, and keeping up with unsubscribes. If your marketing strategy relies on email, you’ll be happy to know that is still alive and well. According to research firm Econsultancy , email remains an important part of the marketing mix. In terms of […]
Fun Facts About Email Marketing Did you know that the first email was sent back in 1971? Ray Tomlinson sent himself a meaningless email just to see if it would work. That means that as of 2024, email has been around for a whopping 53 years! You may have gotten […]
No, I don’t agree that traffic is the most important Can You thing, nor do I agree that the best tool for measuring the impact of an email marketing campaign is traffic. The best tool for measuring the effectiveness of your email newsletters or promotions isn’t traffic: it’s sales. Email […]
Considering that, according to Statista , the number of email users Email Marketing worldwide will reach nearly 3 billion in 2019 —more than a third of the population. Chances are your company’s target audience is among them, right? The history of began in the late 1970s, when Digital Equipment Corp. […]
This is what you sell to the client. From a marketing point of view, it is necessary to note those properties of the product or service that are important to the buyer and are in demand. For example, when buying a car, the consumer is unlikely to be interested in […]
Improvement of production, production concept (early twentieth century). The concept is based on the belief that customers will buy a common product at a low cost. Therefore, efforts should be concentrated on improving and studying production capacities and on redistribution. The concept is usually applied in the following situation: demand […]
The most sought-after specialists in the field of marketing today are: Brand manager/product manager . Responsible for promoting a specific brand. His main task is to strengthen the brand’s position. SEO specialist. Promotes resources in search engines. Internet Marketer: Sets up marketing through digital channels such as search engines, websites, […]
Be mindful of product cost. If you realize that many of your customers are price-sensitive, save money, and only buy on sale, then it’s time for economy versions. This is a lighter version of a regular product. Also, if you could create a product that competes with yours and costs […]
“Breaking Through the Noise: How to Get Everyone’s Attention Online” by Tim Staples and Josh Young, 2020 Here are the mechanisms and examples of how to promote your product in the conditions of intense competition, achieving your goals, without advertising agencies or a large staff of marketers. It will be […]
“Marketing from A to Z. 80 concepts Is marketing hard to learn? that every manager should know”, Philip Kotler, 2016 Philip Kotler is one of the most popular marketers in the world. His books are sold in millions of copies and continue to be reprinte. Kotler talks about 80 important […]
SMART is a technique for setting effective goals in management. The name contains an abbreviation for the names of the criteria that a correctly set goal has: specific, measurable, attainable, relevant, and time-bound. From the transcript it is clear what needs to be taken into account in the formulation Such […]