SEO and SMS Marketing: An Unlikely Pair?
When we think of SEO or Search Engine Optimization, we often think of various strategies to bring a website up the ranks in Google or any other search engine. What if I told you that even something as apparently old-school as SMS marketing could be an integral part of your SEO strategy?
Understanding the Connection
There doesn’t seem to be any correlation between SMS marketing and SEO on face value. The truth, however, is that it can be put into action in several surprising ways. Here’s how:
Keyword Optimization: Just like you Oman Mobile Number Data optimize your website content with keywords, so you can weave them into your SMS messages for coming up when certain keywords related to their search are used.
Local SEO: If your business has a physical location, then SMS marketing could be super effective. You’ll be able to send out messages to targeted customers in your area about the products or services you offer and invite them to your physical location.
Link Building:
Although link building isn’t a direct function of SMS marketing, it can surely have an indirect impact on your efforts of building links. You may include a link to your website in your SMS and ask the readers to click through and learn more about it. This could be one surefire way to make your website come into prominence and probably help increase the number of backlinks to your website.
User Experience: A well-designed campaign of SMS can increase the user experience. You will be able to gain the trust and loyalty of your customers by offering them information on time and at the right point. This will reflect on your website’s bounce rate and other SEO metrics too.
Targeting the Right Audience
The crucial factor behind any successful SMS marketing is reaching out to the correct audience. When you consider whom do you want to reach, here are some factors that you should be considering:
Demographics:
Age, sex, location, and interests. This will give you a clue about shaping your message to suit their needs and preference for relevance. The Customer Journey: Where on the customer journey do you want to reach the customer? Are you acquiring new customers, retaining existing customers, or encouraging repeat business?
Objectives: What is the overall goal of your SMS marketing? Are you trying to increase sales, build web traffic, or raise brand awareness?
Once you understand who your target audience is and what your objectives are. Then you can begin to formulate your strategy that you will follow for your SMS marketing. This may be by building a list of those whom you may want to send the message to, composing an effective message, and finding the best time to send.
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Conclusion
While it might sound rather old-fashioned, SMS marketing could be that very gem to reinforce your SEO efforts. You will reach your audience, ensure your message is at its best, and tap the power of mobile to make sure your customer hears from you.
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