How can you apply this tactic in your business?
Here are some ways to implement cause marketing during the 2020 holiday season. The key to success is to get creative with your participation:
Donate a portion of your holiday sales to charity. Share it on social media so people know you’re not only promoting sales, but doing something good for their community.
Sponsor or co-sponsor a charity event. Find charities in your area and ask them to add your business to their list of sponsors.
Find a nonprofit in your community that you could produce a branded product for. Then create a unique, limited-edition product for that purpose. For example, if you own a personal care store, you could create a special edition pink soap to support a breast cancer charity.
Join a charity auction and donate your product or service
The auctioneer will announce the name of your products, and when people who are not familiar with your business hear them bidding, they will think that your brand must be very popular.
Partner with a local charity and ask in-store Israel Phone Number List shoppers at checkout if they would be willing to donate a little extra to a good cause. You can use flyers and signage to notify passersby of your donation program so that passersby can learn about it. Let them know that they can donate anything from money to any physical item they no longer use that is still in good condition. This tactic is good for your business because after the holiday, you can be featured in the charity’s press release with the line, “Businessman ZYZ helped raise $30,000 to support our cause!”
Add a donation button to your checkout page so your customers can make a donation when they buy from your site. You can implement this element into your online store UI using plugins like Easy Donation from Shopify or POWr (BigCommerce).
Launch a giveaway or contest on social media
Example 1
South African organic cheese and yoghurt maker the Gourmet Greek asked followers to like, share and tag friends in a post — those who did so were entered into a prize draw. The Israel Phone Number Database brand posted a photo of the reward (the brand’s signature Christmas Deluxe Cheese pack) on its Facebook page, which attracted a lot of attention from its target audience.
Gourmet Greek
Example 2
The 2019 Christmas competition by UK cleaning company Well Polished UK had a simple rule. Participants simply had to like and share their posts with friends, giving them a chance to win a £100 voucher. The brand’s marketers did a great job of cleverly using hashtags to make the competition post easily discoverable in search engines.
Well Polished UK
Why is this tactic effective?
The word “free” isn’t just about cost: it’s also a powerful Mailing Data emotional trigger that makes shoppers more willing to part with their money, buying, for example, two shirts for the price of one.
Free prizes and contests have two main characteristics: urgency and scarcity. Urgency can be a powerful motivator because it satisfies the human desire for instant gratification. This is why most contests are usually run for a limited period of time (often less than a month).
Scarcity makes the supply feel limited. If there is only one reward on offer, it instantly becomes more valuable in the minds of customers.
How can you apply this tactic in your business?
As part of your 2020 holiday marketing plan, you might want to run a holiday giveaway/contest. Try to attract potential participants by offering them.
