“We track the effectiveness of influencer marketing in Track social media engagement metrics a number of ways, but the most important metric is qualified leads ,” says Jess Guffey of Design Pickle. “As a SaaS company, we understand that a purchase may not be made immediately after someone sees an influencer’s Instagram post. So, we set up lead magnets specifically tailored to the influencer’s audience to start drawing potential buyers into the sales funnel. Once we’ve captured email addresses, we can measure how many qualified leads we see, as well as whether they’re likely to convert through HubSpot. We can then compare those results to the metrics we set before the campaign to gauge effectiveness.”
Carissa McCall of Impulse Creative adds
“It’s important to track the number of leads as they come in, but equally, if not more importantly, it’s important to record when they came in. Having a clear understanding of how many Japan Phone Number List leads a particular influencer is generating, and how many of them are reaching specific points in the conversion funnel, is critical to assessing the success of the overall campaign. It will also help you understand whether you should budget for that lead source in the future.”
Read also: 10 KPI Metrics for a Reliable Sales Funnel
10. Measure brand awareness
“Since influencer marketing primarily helps to increase brand awareness, we track and measure impressions, reach, and engagement,” says Sanju Ganglani of Gang & Lani Media. “If we are able to reach a significant portion of a new audience and start a conversation with them, we consider it a success.”
Alex Perkins adds: “ Reach is an important
ROI element for any marketing campaign. Of course, it’s important to determine how many people have been exposed to your brand mentions. The higher this number is, the more Japan Phone Number Database potential sales you can generate. To determine the reach of a particular influencer, you need to know how many followers they have, the number of impressions (how many times your target audience has seen your brand mentions), and the amount of traffic the influencer is driving to your site. You can use a variety of online tools to read these metrics.”
“One of the best ways to track the effectiveness of influencer marketing is to monitor social data,” says Andre Ontoro of Breadnbeyond. “And one of the easiest metrics to track when analyzing social media data is engagement. Look at the number of likes, comments , shares, and mentions on both the influencer’s post mentioning your brand and on your own social media accounts.”
Daisy Jing of Banish says, “We have a list of influencers that we work with. Along with their details, the link to the post for our company, and the number of likes and views, we also check the reaction of their followers. We respond to comments and also help followers. We also repost the content of the influencers and see how well it performs.”
12. Automate the process using special software
“We use two apps to measure the effectiveness of influencer marketing,” says Paul Burke of Sidekick Digital Media. “One is Bit.ly, which tracks clicks and where those clicks come from, and gives us an idea of the reach. The other is a Shopify app called GoAffPro. It tracks the revenue from the links we give to our influencers. We’ve found that tracking revenue per link is the best way to measure the success of an influencer marketing campaign.”
Jack Choros of Iron Monk adds, “Upfluence is one of my favorite tools for tracking influencer marketing performance. It has several free features you can use to track metrics like Mailing Data impressions, shares, and likes. It also lets you identify which influencers you want to work with. It’s like having a database and a tracking tool in one solution.”
Read also: How to spread your ideas with influencer marketing?
Conclusion
Ultimately, the metrics you use to measure the effectiveness of influencer marketing will depend on your specific business goals. Once you have formulated your marketing strategy and defined your desired goals, you can select and track the metrics that are most important to your business.
