I am glad to welcome you to the course on Email newsletters from Alexey , Plekhanov Russian University of Economics and the Not Send Email newsletter service. Let me remind you that at the end of the training, provided that you complete all the test tasks. You will receive a certificate from the above-mentioned creators of this course.
Since the sponsor of this training is Noticed. At the end of the article there is a referral link, by clicking on which (if you work in this service), in addition to all the advantages that exist, you will receive 5,000 emails for newsletters for free, that is, for free.
I also remind you that at the end
of each lesson there is a small bonus. And what kind is traditionally indicated at the end of the article, so read to the end.
Let’s look at the main key concepts and what inbound marketing is, how it relates to USA Electricians Email List marketing.
Email marketing allows you to build direct communication between the brand and potential or existing clients. The result of such communication is an increase in the loyalty of the company’s clients, an increase in new and repeat sales. This is one of the conceptual approaches.
In the process of our training
I will appeal to such concepts as the Bourgeois Internet. The Bourgeois Internet is the entire Internet that is created in English. And the Runlet is everything that is created in “Ringlet”, that is, in Russian.
Conceptual things and concepts – I will refer to Western experience, although this is not popular now. In terms of approaches to consideration, I like many concepts more than the format and form in which they are present here.
If you consider email marketing in your
work precisely as a tool for building communication with your potential, real clients, this will be good, because this is a kind of next step.
That is, working to ensure that these sales are in a year, seems to me to be a more correct strategy. In my projects, including this free course, it is not so much work here and now, as making a profit in a year or two. And what I did two, three, four years ago brings me profit now. Due to this, it became possible to create this course. Building communication, audience loyalty, regular customers are one of the keys to the success of marketing in general. And, as a tool, Email marketing, Business Email Lists newsletters should be used first of all in this way. We will figure this out.
email marketing concept
The thing is that the services we work with today, including Noticed – email newsletter services, chatbots. In terms of integrating chatbots into Telegram and independent ones, and into Instagram, and so on – as a rule. They are developed on the basis of email newsletter services. Therefore, provided that you work with email newsletters, they allow you to integrate channels such as:
Retargeting. Based on the email addresses you collect, you can work with Yandex. Direct and launch advertising campaigns on them and separately set up similar audiences for the email addresses you have. My team and I do this;
SMS. SMS mailing is also being developed based on the Email mailing service, Noticed also works this way;
Social media can be integrated;
Online consultant, from which you can dial addresses
A series of educational emails. I particularly like this approach. When you start building communication with a user, you can always launch a series of educational Mailing Data based on email marketing. The client will be grateful to you, and the more he understands you. Your product or service, how to use them, the higher the probability that he will remain your client and will purchase and consume them. In fact, the key to any business, as a rule, is the presence of a client base. These clients are often conservative. When they consume a product or service, switching occurs with less probability. Even if you are not doing well, clients are not always ready to change something.
Abandoned carts. If you have an online store, your customer filled the carts. But did not complete the purchase, respectively, an automatic reminder that you have something in the cart, you need to buy. In my head, I have a figure – 13% of abandoned carts can be brought to a sale due to the fact that there will be automation of Email newsletters.
