“Marketing from A to Z. 80 concepts Is marketing hard to learn? that every manager should know”, Philip Kotler, 2016 Philip Kotler is one of the most popular marketers in the world. His books are sold in millions of copies and continue to be reprinte. Kotler talks about 80 important […]
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SMART is a technique for setting effective goals in management. The name contains an abbreviation for the names of the criteria that a correctly set goal has: specific, measurable, attainable, relevant, and time-bound. From the transcript it is clear what needs to be taken into account in the formulation Such […]
It is important that you know exactly Who is involve Who is involved in the implementation? in the implementation? what result is expecte of you and strive for it To formulate a specific goal, answer the questions: What do you expect to receive? A specific goal takes into account the […]
What value of this indicator will indicate that you By what indicator will you determine that have achieved the desired result? If you can’t measure it, it will be difficult to work with such a goal, much less analyze and monitor its implementation by employees. For example, it is impossible […]
Why achieve it? If the question “Why” arises when To assess the relevance of a goal answer the question reading the wording and you cannot answer it, the goal is not justified. For example, “To ensure a competitive advantage in the market” is not a goal, but a way to […]
Example of SMART goal by criteria Next, let’s look at a real case that makes it clear how the method works. The case was shared by Ksenia Yuryeva, a practicing psychologist and Gestalt therapist at the online institute of child and family psychology Smart. Input data: a wholesale cosmetics company […]
T is not only time-bound, but Does it conflict with other objectives of the organization? also timed, trackable, testable, timely. Benefits of SMART goals Firstly, SMART goals can be used as a tool for Does it conflict with other objectives of the organization? motivating employees. They indicate in detail to […]
“SMART is great for setting goals with predictable outcomes: When you need to delegate well-known business processes; When it is necessary to describe instructions, regulations, technical maps, etc.; If you regularly formulate goals using this method, you can develop the habit of acting quickly and saving time by increasing the […]
The SMART goal is for the entire process and is broken down into individual actions for each department and employee. Specificity: online marathon on family psychology (topic, how many days, marathon artifacts for users, etc.) Measurability – the number of marathon participants The cost of attracting a participant, the percentage Portugal […]
“The main drawback is that there is nowhere How to implement this plan is described in the body of the plan? to get new inputs in SMART. The methodology in its pure form does not imply constant development by default, and gradually planning through SMART begins to become annoying due […]
Smart goals are very good. First, you need to develop How to make successful creatives to make a proper plan, then conduct a full analysis. The paths to achieving any goal must necessarily have acceptable limits and possible options for correcting errors. After all, we are all imperfect and can […]
Detailing delivery errors in Unsubscribe data in Send say summary statistics Sendsay statistics Detailing delivery errors in Sendsay statistics How to analyze . The bounce rate in email newsletters does not always depend on the sender. Letters may not reach the recipient due to an overflowing mailbox or server failures. […]
Where to look . The click-through rate is display in the statistics of email newsletter services. In Sendsay, the CTOR indicator can be found on the Summary tab of the release report. The total number of clicks and CTR are also shown here. The Transitions section collects detaile statistics – […]
How to analyze . The conversion rate depends not only on the content of the newsletter and the subscriber base. It is affected by the usability of the site, the terms of sale of goods or provision of services, delivery and payment methods, promotions and many other factors. Therefore, this […]
Impressions on the day the campaign was automatically stoppe This happens when ad impressions and clicks on The amount of acts is greater than the cost them occur on different days. For example, if a user made a search query and saw an ad at 23:59, and clicke on it […]
The visitor left the site before the counter had time to load. In Direct statistics I see one set of Metrica data, and in my counter I see another set Direct statistics from Metrica include viewing depth, conversion rates, and goal costs. If you have multiple counters installed on your […]