It’s a golden time for marketers. We can track every click a potential customer makes. This means Symbiosis of Marketing we know almost everything our customers do online. This knowledge can be backed up by data from social media, search engines, and e-commerce.
If we put all this data together, we get the so-called “big data”
Thanks to them, one-to-one marketing is no longer a fantasy, but a routine. And you can automate it even more.
If you’ve never heard of this concept, I recommend Symbiosis of Marketing reading the book “The One to One Future: Building Relationships One Customer at a Time.” It was published in 1993 by Don Peppers and Martha Rogers – five years before Google was born!
In it, the authors described a new way to
learn about customer preferences and also proposed the idea Symbiosis of Marketing of creating personalized Belgium Email Database messages for each customer. This was an innovation at the time and became a kind of “Holy Grail” of direct marketing.
They were twenty-six years ahead of their time
And now here we are, discussing personalized marketing. Terms like “dynamic content” and “ marketing automation ” come from that same Peppers and Rogers book. The only difference is that they are now an actual reality.
Their ideas are not for giant Fortune 500 corporations, but for smaller businesses, provided they plan well and apply their digital knowledge and skills. Marketing automation and social media are ideal tools for this.
What is Marketing Automation?
This is the definition given by Wikipedia:
Marketing automation is a specialized computer program and technology designed for marketing departments and firms to more effectively sell products and services through various online channels (e.g. email, social media, websites, etc.) and create automated repetitive tasks.
Simply put, marketing automation is software that can automate various marketing goals. It is not limited to one platform or type of marketing. Marketing automation can be used for anything from lead generation to customer retention.
Some companies invest hundreds of
thousands of dollars in their marketing automation platforms. They deploy complex software that can take weeks to set up and months to learn. And some companies simply use email .
Yes, regular Buy Email Database List newsletters. Newsletters are the workhorses of most marketing automation systems because is one of the best tools for automating and customizing marketing messages . It would be oversimplifying things to reduce marketing automation to email, but it is a good starting point. Many companies use another tool for marketing automation: social media.
Different levels of marketing automation
In simple terms, combining marketing automation with social media is about combining email marketing (especially autoresponders) with social media. If you automate some of your social media activities with tools like Buffer or Hootsuite, then you are already using marketing automation with social media.
There is one key aspect that differentiates basic, entry-level marketing automation from advanced marketing automation. It is customer personas. When you use customer personas, you do not send the same messages to all potential or existing customers. You divide customers into several groups and send Mailing Data and social media updates tailored to the interests and needs of each group. Group 1 and Group 2 will receive completely different content.
Segmentation is what makes the difference
between standard email marketing and social media task coordination and a full-fledged marketing automation platform.
a blogger with a device that takes photos for his social media page
The Art of Social Media Automation
Automating social media feeds comes with its own set of challenges. Without it, even a full-time professional would struggle to keep up with the pace of posting, even in a small firm. They would have to be up at 7am to send the first tweet of the day and up until 11pm to send the last one. Imagine doing that every day…it’s just not realistic.
