Marketing automation improves business efficiency and revenue not only by reducing time, personalizing How to stay content, and enabling more advanced analytics, but also by enabling you to better manage your customer lifecycle. According to research from VentureBeat , a marketing automation platform enables marketers to How to stay engage and interest their prospects 70% of the way through their purchase journey. So where do you start with marketing automation for your company?
We recommend you 6 steps for the correct implementation of marketing automation in your business :
Step 1: Get the support of important people How to stay
Your marketing automation platform will change the way your sales and web analytics teams work together. You’ll be able to see how your prospects behave on your website and use that information to create comprehensive Brazil Email Database analytics across your customer touchpoints. This is powerful analytics, but your web team will need your help setting it up and making further changes in the future. Your sales team will also see significant changes, as they’ll have much more information on the leads that marketing is passing on to them. Getting all of these departments to work together is the key to success, so get the heads of these departments involved and on board as you implement Marketing Automation.
Step 2: Create a project roadmap with clear implementation goals
The vast majority of marketers (76%) say that if they had to implement marketing automation for the second time, they would be more effective in planning and setting up processes. If a specialist accompanies the installation and configuration of the marketing automation platform, create an implementation plan with them, taking into account their experience and expertise. If such a specialist is not available, create your own plan with milestones and clear goals. When setting goals, remember to start small. Determine which elements of the implementation are the most important and urgent and focus on them. And then move on to broader issues, such as integration and so on. Start small and you will gradually build a base of specific knowledge, which you will then expand. Otherwise, you can dive into an ocean of the new and incomprehensible and drown in it.
Step 3: Watch the tutorial videos
Even if you have an implementation specialist, don’t forget to educate yourself on Marketing Automation. Will the videos made by marketing automation vendors be entertaining? No. Will they be the best source of information about the software solution you just purchased? Yes. Watching videos and immediately applying the knowledge gained is the easiest way to gain automation experience, which is something that most specialists in the market lack.
Step 4: Develop a Lead Management Process with Sales
Partnership and understanding between Marketing and Sales is the most important Buy Email Database List element of Marketing Automation success, as Marketers nurture leads and pass them on to Sales. However, this is not always the case. This is due to the lack of internal processes and standards for scoring and qualifying/quality of leads. Without such an agreement between the departments, automation software will make Marketers more productive, but not more effective. When the two departments work together to implement automation software, the results are very impressive. Sirius Decisions found that B2B businesses with tightly aligned Marketing and Sales teams grow revenue 24% faster.
Step 5: Sync your content creation
Automation software uses content, so it’s important that your Marketing Automation service is integrated into how you consume media and create content.
First, set up your content creation process so that you can serve different target audiences . For example, you don’t just want to write an article for your blog readers, you also want to create content that will help nurture potential buyers into purchasing Mailing Data your products or services. Second, use your marketing automation software’s analytics to identify the messages, posts, emails, and publications that have the best click-through rates and conversion rates.
And finally, you can create specialized content to nurture your leads, such as inviting them to speak with your sales team or sign up for a free trial. So, to ensure that your content and automation teams are working in sync, all of these processes need to be created, implemented, and planned.
Step 6: Choose the Right Marketing Automation Platform
Don’t buy a system that contains functionality you don’t need, don’t overpay for it. The best marketing automation service is not the one with a lot of features, but the one with excellent usability and a user-friendly interface and whose functionality matches your business goals.
(Based on Zach Watson’s article “A 6 Step Process for Successfully Implementing Marketing Automation” )
Have you tried the Marketing Automation functionality from GetResponse? How does it match your goals and objectives? Write in the comments, it is important for us to know your opinion!
