Online store Ellie’s Boutique achieved great Online broadcasts: why people watch them popularity on Black Friday 2018 thanks to its Facebook Live streaming. The broadcast was watched by only 888 users, but the number of comments on it was over 600, which indicates high engagement from the channel’s subscribers.
How can you apply this tactic
By broadcasting via Facebook Live, small businesses can increase brand awareness while driving sales during the holiday season. Be sure to use these tips:
Before you go live, create a Facebook post or event at Malaysia Phone Number List least a day before the event to let your followers know when you’ll be going live. Then post more — say, 3 hours / 1 hour / 30 minutes / 5 minutes before the event — to remind followers you’ll be going live. You can also use Canva to create a Facebook Live cover photo to grab extra attention.
During your live broadcast, you can host prize draws or include a Q&A section.
At the end of your broadcast, you can offer a discount/gift to reward viewers for watching and encourage them to make a purchase.
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10. Create exclusive holiday gift sets
Example 1
The Christmas set from the British Malaysia Phone Number Database company Faux’ever Roses is delivered free to customers in the UK. Headband shop Authentic Batik Headbands has put together an exclusive Christmas set that includes their product (the headband itself), 2 packs of Italian ice cream and a surprise gift.
Authentic Batik Headbands
How can you apply this tactic in your business?
Everyone loves a good deal. But small businesses — unlike big brands — have a hard Mailing Data time giving customers huge discounts. In that case, consider creating gift sets as an alternative.
Bundles help reduce the pain of price-sensitive customers and give shoppers what they want—more products at reduced prices. Bundles also give you the opportunity to increase your average order value.
