How to Work with Influencers, or 10
2. Conduct charity Most Important KPIs of Influencer Marketing marketing campaigns
Example 1
For the 2019 holiday season, Australian eco-friendly fashion brand KITX created a special product called ‘activism T-shirts’. The company then donated a portion of the proceeds from each T-shirt sold to the Climate Council, Carbon Neutral and Save the Bees Australia – non-profit organisations whose mission is to protect Australia’s nature and environment.
Save the Bees Australia
Example 2
Australian fragrance brand Lumira has partnered with the Royal Botanic
Gardens Sydney to create a limited edition Italy Phone Number List scented candle called Florescence. The product was marketed as the perfect Christmas gift for those who love natural scents. A portion of the proceeds from sales were used to support the Royal Botanic Gardens Sydney’s pioneering scientific and conservation work.
Why is this tactic effective?
Numerous studies show that a company’s involvement in charity increases sales . According to a report published by the Journal of Consumer Research, a company’s declared Italy Phone Number Database corporate social responsibility instills confidence in customers that the products of a “responsible brand” are of better quality, which helps to form a positive image of the products being promoted.
Giving becomes even more important when it comes to small businesses
That depend on their local communities to survive and thrive. By Mailing Data supporting charities, small businesses demonstrate that they care about their communities and want to make them better. This will encourage locals to shop more at socially responsible businesses to show their commitment.
By the way, during the holiday season, people are more motivated to give and are more willing to open their wallets to make donations. Keep this in mind when creating your 2021 marketing plan.
