Marketing strategies are now so large-scale that performing any operations manually is not. Only unprofitable, but often physically impossible. Automation algorithms process a huge array of data in a second and make the work much easier.
While some creative tasks are, for obvious reasons, only by humans (for example, creating letters, logos, writing creative texts, etc.), routine actions, such as analyzing user behavior on pages and in letters, sales funnels, and other interactions with clients, are successfully to machines.
Marketing automation services include ESP and CDP services.
ESP services are services for sending email newsletters. In addition to the main task (email newsletters), they also solve others: creating landing pages and conversion funnels, A/B testing, segmenting the contact base, setting up Australia Email Database chains. Many of these systems can be with CRM systems.
CDP services are systems that analyze and aggregate data about customers and their behavior. Through various communication channels (website, email, SMS, web push notifications, etc.), to achieve set goals, such as traffic growth, conversion, sales, etc.
Now, as both services become more. They become more and more similar to each other, but still do not completely replace each other.
Marketing automation software helps you build customer relationships through messages. Provide better customer service, and increase sales and conversions.
In this article, we to analyze 5 popular marketing automation services to determine their disadvantages and advantages.
Get Response Marketing Automation Service Home Page
The service offers a free 30-day period with access to all functions, not only the basic ones, but also those by the most expensive tariff.
A marketer has only four paid plans at his disposal: Basic, Plus, Professional, and Max. The basic plan with a limit of 1,000 contacts costs $11 per month. Even with the basic plan, you can use a lead generation funnel (), a sales funnel to 1 funnel), automation templates, email marketing, etc.
Attention! The information above is current as of September 2021. From October 2021, it is to introduce a free tariff Free without time limitation.
Functional
The service boasts tools for comprehensive marketing and sales management in companies of any size.
The central place is by email marketing tools. With which you can create a letter (using professional adaptive templates), fill it with content, set up a mailing to the entire audience or some segments. The Ideal Time and Time Zones solutions Buy Email Database List increase the chance of opening the letter, and therefore, conversion. The service also monitors deliverability and prevents getting into spam. In the automation designer. It is possible to create complex scenarios for automating mailings and, in general, communication with the client via email, the ultimate goal of which is conversion.
As for CRM, the service offers conversion funnels: you can create your own. From scratch or use ready-made templates for different situations. Funnels are presented as an inverted pyramid with multi-colored tiers so that you can clearly monitor the conversion at each stage and not waste time on isolating the necessary numbers and data. All information is at hand.
The data for the conversion funnels is taken from the Get Response database. All contacts who have their email address are to the marketer’s profile, where he can perform a variety of actions: creating separate contact lists, segmentation by various parameters, assigning tags and points on user actions to determine active users or, for example, those who are ready to make a purchase.
Together with other tools (automation of mailing scripts, integration. With third-party services (Zendesk, Zoho, Eventbrite, etc.), advertising on Facebook . Instagram and Google), web push notifications , webinars , chats for websites ) the service Mailing Data provides excellent opportunities for communicating with the audience and leading it to the desired action, but with an emphasis on email marketing, since the platform was originally as an email mailing service. Another advantage is the attractive price, a large selection of integrations.
Home page of marketing automation service Carrot quest
Tariffing
There is a free trial period (14 days). When subscribing for a year, there is a 20% discount. The minimum cost of the tariff (up to 1000 unique users and 500 letters per month) is 1000 rubles when paying monthly.
In addition to the services that are in the paid plan by default, you can purchase additional services. Letter designer, dialogue analytics, lead bot, Pro knowledge base, no branding, customization and personal support.
