What some marketers often forget is that customer acquisition isn’t the only way to grow your business and improve Marketing Automation conversions. What if you stopped your customer acquisition campaign and turned to a tool that already exists in your CRM program – your subscriber list.
If you want to make the most of your marketing budget and increase your online store conversions, simply Marketing Automation start converting more leads, thereby getting repeat orders and improving the customer life cycle.
Question: “How do I do this
How do I increase conversion in my store?” Answer: “With marketing automation.” Now I’m going Ecuador Email Database to show you how easy it is to implement the following techniques with just a few clicks that will increase user conversion.
Don’t know how to increase conversion? Welcome new customers
Love at first sight happens not only in the movies – in real life too. And between a brand and a client? Rarely.
And if you offer something that the customer will immediately fall in love with (like the Tesla X), then you need to make an effort and make a lasting impression from the very beginning, i.e. using welcome email campaigns .
You can use welcome campaigns to
It is no secret that the open rate and click-through rate of welcome campaigns are four times higher than other email campaigns .
If you are really looking for ways to increase conversion of your online store, what is stopping you from implementing welcome campaigns? Express gratitude, tell your customers what awaits them in the near future and prepare the conditions for increasing conversion.
And here are some examples.
Welcome email from Me Undies introducing the company’s products and philosophy
A welcome email from Casper, where the company explains what products it makes and how they improve the lives of its users
Get Response makes it easy to create a welcome campaign:
First way: you can choose marketing automation template:; select welcome campaigns, click on the selected template and edit;
The second way is manual. You need to create a script that starts after the user has subscribed, for example, by filling out a web form. And just take the next step – send the letter immediately.
creating a welcome letter in the Get Response system to increase the conversion of online stores
Low website conversion? How do you work with leads?
Every customer is different. Some make repeat purchases even if they are not offered discounts or special offers. Some fill out a form but never open the messages.
In any case, you need to know who you
are addressing and what is the psychotype of your customers . Especially if you Buy Email Database List are running an online store and do not meet your customers offline. In a situation where you know who your customers are, you can focus on loyal customers, turn them into brand advocates , better distribute time and resources and thereby achieve maximum conversion of the site.
The only way to get this information is to define the lead using various criteria, such as engagement. And the most important thing is that all this can be done automatically.
Before you begin, you need to create a
tagging and scoring plan. Then assign tags and scores to users based on the Mailing Data actions they take, simple steps like opening a message, visiting a product page, or abandoning a cart.
The system will then automatically assign tags and scoring points, so you always have the latest data and can respond quickly.
For example, the user is already “warmed up” and has enough points to make a purchase. Transfer the contact to the sales department to close the deal, thus converting visitors into buyers. Marketing automation makes it easy – use scenarios, assign tags and points, segment contacts and automatically move from one list to another.
And this is how you can do it in Get Response:
And again, two ways. First: you can use a pre-prepared automation template and edit it to suit your needs. You save time because you can use a ready-made, proven solution. The template library includes: a basic scoring plan, a basic tag plan, and alerts for the sales department.
