Example of SMART goal by criteria
Next, let’s look at a real case that makes it clear how the method works. The case was shared by Ksenia Yuryeva, a practicing psychologist and Gestalt therapist at the online institute of child and family psychology Smart.
Input data: a wholesale cosmetics company sets a goal for its sales department to increase the number of contracts concluded within six months.
The first point is specificity
In our case, this is the company unit for which Russia Phone Number List the task is set and a clear understanding that it will be implemented by the sales department. Everything is clear in this point.
The second point of analysis is measurability. There is an error in the wording of this point. There is no specificity of the desired result, we suggest revising this parameter, for example, in percentages. We get: “Increase the number of concluded contracts by 20%”.
The third point is achievability. It is necessary to analyze what factor will cause changes. The goal can be achieved by implementing sales scripts and a developed employee training plan.
Next, we determine the importance
The goal is important because it leads to an increase in the company’s profit.
The last point is the deadline, it has been announced. We get SMART technology for the sales department: increase the number of contracts concluded with new clients by 20% in six Russia Phone Number Database months due to the implementation of sales scripts.
Let’s also consider an example from a personal SMART goal setting by entrepreneur Dmitry Zaborovsky:
“One of the most striking results I got with the help of SMART was writing a book. I set myself a specific, measurable, achievable and realistic goal – to write a book about mortgages, and most importantly, I set a deadline for its completion – until September 30, 2020. If I had not set a deadline, the goal would have turned into just a dream.
The process of writing a book is long and laborious
The desire to give up halfway overcame me Mailing Data regularly. However, I pulled myself together and divided the goal into stages – I decided to write a small volume every day (at least 1 hour a day).
I stayed in the office after work for almost a year and worked on the text of the book. In the end, I finished the book even a week earlier than planned. This is an example of how defining a goal using SMART helps in achieving it.”
Below we will give examples of how not to formulate SMART goals and explain for each one why this is wrong.
