To remain competitive, it is important for every marketer not only to follow trends, but also to predict them. How to use artificial intelligence as effectively as possible? Should you focus on video content or texts? How to adjust personalization to the needs of the audience? Which advertising formats will work best? You will find answers to these and other relevant questions in our article. We also note that we have previously introduced our readers to SEO , SMM and PPC trends .
Internet marketing trends
1. AI-First approach: opportunities and challenges of neural networks
Artificial intelligence continues to change the face of digital marketing, and Afghanistan Email Database its role is becoming increasingly prominent. The application of AI encompasses various aspects of marketers’ work — from audience analysis to personalized content creation. It is no longer possible to ignore these technologies.
However, the coming years could be a turning point for the use of AI for several reasons:
Limited data for training. According to forecasts by The Wall Street Journal , the data available on the Internet may run out by 2026. To avoid this, some services are already using data generated by AI itself. However, this can lead to model failures and even system collapse .
Resource-intensive technologies. The equipment needed to support AI consumes significant amounts of energy and water. For example, a study by the University of California shows that uses about 0.5 liters of water for every 5-20 requests. Tech giants such as Google and Microsoft are already reporting significant increases in resource consumption: by 20% and 34%, respectively, in just one year (2021–2022).
Despite these challenges, technologies like and Claude will remain important tools for marketers. They help create personalized experiences, conduct A/B testing, and develop content strategies. However, it is important to approach the use of AI thoughtfully.
The importance of a human touch. Overreliance on automated technology Business Email Lists can erode consumer trust. Studies show that 43% of people don’t trust AI-generated ads. In addition, Google has been emphasizing the value of content created by people for people in its updates.
Therefore, the future of marketing lies in the harmonious combination of technology and real emotions. Human authenticity and sincerity remain the most powerful tools for building brand trust.
Read also: 24 AI tools for marketers
2. Immersive technologies: new horizons for brands
Until recently, augmented (AR) and virtual (VR) reality were associated mainly with games and entertainment. Today, these technologies are actively used by large brands to interact with their audience. Two key trends stand out in this direction:
AR in interaction with brands. For example, Tommy Hilfiger’s collaboration with Snapchat allowed users to virtually try on clothes using unique filters. This not only increases engagement, but also makes shopping more convenient.
Integrating real-world brands into the virtual world. Shopify’s collaboration with Roblox is expected to be released in 2025. Thanks to this, brands will be able to sell physical goods directly on the platform. Another example is the integration of monobank into the game STALKER 2. This format allows brands to expand their reach and increase recognition.
VR is predicted to be one of the most popular technologies in the Mailing Data coming decade. By 2030, the VR market could reach $435 billion , opening up new opportunities for businesses.
Immersive technologies are becoming a tool that allows brands to not just sell, but to create unique experiences for their customers.
Read also: Top 5 AI tools for marketing and sales
3. Native advertising and user-generated content (UGC)
Over the past 5 years, search engines have paid twice as much attention to user-generated content, according to analytics from Exploding Topics .
Exploding Topics service schedule
Additionally, 93% of marketers believe that consumers trust content created by real people more. UGC (User-Generated Content) includes not only social media posts, but also reviews on brand websites, blogs, forum discussions, Google Maps ratings, and more.
When a user is satisfied with a product or service, they are willing to share their impressions, describing the product’s features. Such content works organically as native advertising.
That’s why brands continue to partner with influencers to help deliver honest and relevant feedback to their audiences. UGC is becoming an important tool for building trust, engagement, and building a positive brand image.
