While the campaign is ongoing, make a list of your Indicators for agents of influence expectations from influencers according to their reach. For example, Influencer A should reach 7,000 people, and Influencer B should reach 10,000 people. At this stage, you will know the estimated profit from your campaigns. And you will understand whether your investment is worth it or not.
3. Tracking tools
There are many influencer marketing campaign tracking tools available on the market
Choose the one that suits you and start analyzing the results. Measure Kazakhstan Phone Number List the effectiveness and compare it with your expectations.
Document everything such as engagement rate for each post etc. Implement tracking methods such as unique URLs for each influencer to track the traffic going through each one.
4. Comparison of results
Once you have the results, compare them in terms of performance and key metrics. Find out how much you were able to earn from the campaigns you ran. For example, campaign A leads to X sales.”
3. Analyze traffic
“Influencer marketing campaigns can help drive traffic to your website,” says Eliza Nimmich of Tutor The People. “This, in turn, can help you increase sales and generate leads. While monitoring click-through rates and measuring CTR are important, increasing website traffic should also be considered. But why? Because clicks on links may not always convert into traffic. This may explain why around 40 percent of companies track website traffic to measure the effectiveness of influencer marketing.”
For example Junaid Ahmed of Lambda Test Inc says, “At Lambda Test
we drive a significant amount of traffic through Kazakhstan Phone Number Database influencer marketing. We work with a number of web testing agents, and we measure the success and failure of a campaign by looking at the following metrics:
Page visitors – how many people they send to our site, whether they are relevant to us, and how many people actually come to our site.
Sign-ups and conversions to payment – from the number of people visiting Lambdatest, how many actually signed up for the platform and how many of those converted into paying users.”
Things You Can Learn From Analyzing Traffic Sources in Google Analytics
4. Pay attention to referral traffic
“The most common place I use to track referral Mailing Data traffic is in Google Analytics: Acquisition > All Traffic > Referrals,” says JungleTopp’s Walter Wertz. “The referrals page tells me exactly where the traffic is coming from. If I use any other call to action, I’ll track that, too. Honestly, it depends on what I’m using the influencer for.”
5. Create unique promo codes to track sales
“Track conversions before, during and after your campaign,” advises Catriona Jasika of Top Vouchers Code.
