Social selling should not become a workload for the sales team. It is above all a joint mission, to Implementation and be carried out with the marketers! In tandem, the two teams can combine creativity and efficiency to organize the strategy.
On the one hand, salespeople can provide marketers with good content ideas, based on the needs, problems or recurring questions of the prospects they interact with on a daily basis.
On the other hand, the marketing
Team can create the different contents (or at least, post frames to be personalized by the people who will publish them). Using their creativity, they can imagine new formats, marketing concepts or even intelligently recycle content already created (webinars, white papers, newsletters, etc.).
Finally, the marketing team can track, measure, and analyze data related to salespeople’s posts: are their Canada WhatsApp Number List communication actions generating sales, new leads, website traffic? Here again, salespeople and marketers can join forces to improve their sales techniques on social platforms.
5- Organize and plan content production
The best friend of performance is organization. And the best tool to have a perfect organization… It’s the editorial calendar!
An editorial calendar allows you to classify all your marketing ideas and campaigns, then track their implementation. This planning tool is essential in social selling, especially if several members of the same company communicate online (and this is what we recommend). To have visibility Canada WhatsApp Number Database on “who publishes what, when, in what format”… Use our editorial calendar template for your social networks:
KIT – EDITORIAL PLANNING
B2B social selling: Plezi’s feedback
Since it’s you, we’ll tell you everything. At Plezi, we got into social selling late. But since content culture has been Mailing Data in our blood since the beginning, we were quickly able to understand the inner workings of this strategy. Julia, our communications manager, manages this strategy: she plans and produces the posts that must be shared by employees. Each topic covered on our networks is associated with employees (real spokespersons for certain subjects!).
For example, Charles, Business Developer at Plezi, regularly speaks from his own LinkedIn profile, to share important information or content to download with his “Maker” audiences.
Adeline, CMO of Plezi, also
Publishes many posts on LinkedIn, the aim of which is to share her best practices and reveal the behind the scenes of the marketing department at Plezi.
Her target: CMOs or Marketing Managers.
