SMS for Sensitive or Urgent Customer Communications: How to Send Them
The SMS channel remains one of the most effective touchpoints to reach customers, especially for urgent or time-sensitive messages. But when one has to deal with sensitive information, security and privacy become utter priorities. Here’s a guide on how to send such communications effectively:
1. Ensure Security and Privacy
Encryption: Use end-to-end encryption in the SMS platform to secure this sensitive data from getting intercepted.
Data Protection: Comply with the relevant data protection laws, regulations, and directions, including GDPR or CCPA.
Two-Factor Authentication: When available, utilize two-factor authentication.
Not sending more personal information than needed: When at all possible avoid sending too much personal information in messages.
2. Implement a Reputable SMS Service
Experience: How long they have been in existence in terms of their security and reliability features.
Features: Delivery reports, message scheduling, and bulk messages.
Compliance: Ensure the provider complies with all the industry standards and regulations.
3. Craft Clear Concise Messages
Be Clear: Ensure that there is clarity on the intention of the message.
Use Plain English: Avoid jargons Philippines Mobile Number Data or technical terms
Make it Brief: The message must be addressed briefly.
Include Call to Action: Always guide the receiver on the next course of action.
4. Keep in Mind Limitations in SMS Length
Regular SMS: Most of the networks allow 160 characters per message.
Unicode SMS: For characters outside of the standard ASCII set, this is usually 140 characters.
Message Segmentation: If your message has more than that amount, segment your message into smaller multiples.
5. Provide a Backup Channel
Provide Email or Phone: In case recipients do not get their SMS, provide an alternate way for recipients to communicate, such as via email or calling them.
Check Contact Details of Recipient: To avoid any occurrence of delivery failure, make sure the recipient’s contact details are fully provided.
6. Testing and Refining
Send Test Messages: Test your SMS platform and messaging templates to ensure things go accordingly.
Collect Feedback: Get the feedback from the receivers so as to fine-tune your messaging strategy.
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7. Monitor and Respond
Delivery Reports: Trace your delivery rates and fix problems, if any.
Customer Replies: Reply as soon as possible to customer queries or complaints.
This will help in safeguarding and ensuring the privacy and security of the customers while using SMS as a means of passing on sensitive or urgent information.
Article Publisher : Mailing Data
