“The main drawback is that there is nowhere How to implement this plan is described in the body of the plan? to get new inputs in SMART. The methodology in its pure form does not imply constant development by default, and gradually planning through SMART begins to become annoying due to the fact that people waste time describing the same tasks.
Therefore you can add HADI cycles to SMART planning
I slightly modified the structure, and here is what I got: a goal How to implement this plan is described in the body of the plan? is formulated – usually to fulfill the profit plan Poland Phone Number List in such-and-such a period in such-and-such a volume in order to receive such-and-such a bonus to the salary (this is an explicit goal) and moral satisfaction from the work performed (or other personal motives – this is not an explicit goal).
1. SMART goals for hypothesis search (H — from HADI). Education and self-education, consultations and meetings, business trips and new experiences;
2. SMART goals for testing actions from the obtained hypotheses
(A — from HADI). New business processes and their elements, sales markets and target audiences, planning and reporting systems, tools, etc. In addition, mandatory rejection Poland Phone Number Database of old processes, sales markets, etc. Otherwise, it will be impossible to fit in the new goals.
3. SMART goals for planning and reporting (D — from HADI). Drawing up an action plan and reporting on it, calculating indicators for wages (conversion percentage, average check, repeat sales, number of meetings, fulfillment of the turnover and profit plan, etc.), reports on calculating the effectiveness of previously tested actions.
SMART goals for current activities
It is assumed that these are implemented new actions that have proven their effectiveness (I – from HADI).
It is best if the result exceeds the planned goal by two or three times, because no plan is ever implemented 100%, except for outright hack work. For example, to fulfill plan X for profit, you need to hold 8 meetings – plan 15-20 potential clients. Like any regular management tool, SMART has one main Mailing Data drawback – you need to do it all the time. It is not a magic tool, but of all the ones I know, it is the closest to magic. Like, probably, some sports exercises – you observe the effect at a distance.”
And, rather than a disadvantage, but a recommendation. The goal can change due to various factors, external and internal. Formulate the goal so that its criteria can be changed if necessary.
In the digital industry, there are situations where there is a process component or many unknowns: actions of competitors and opponents, changes in platform algorithms, changes in social media rules, external indirect news, etc. Time constraints should be clear, but adequate and flexible. It is important to constantly measure and adjust actions, and therefore, strategy and deadlines.
