One of the biggest misconceptions about influencer How many followers should an influencer have? marketing is that the larger the influencer’s follower base, the greater the reach and engagement of the campaign. However, the reality is quite different.
Sure, you could ask Timati or Ksenia
Borodina to post a photo of your new product on their Instagram account, but it’s going to cost you a ton of money and the engagement rate will probably be less than 1%. On the Lebanon Phone Number List other hand, you’ll spend your marketing budget more wisely if you run campaigns with micro-influencers , meaning anyone with between 10,000 and 1 million followers. You’ll also likely see higher engagement rates than if you partnered with a celebrity. In fact, the average engagement rate for micro-influencers is 1.7% – 4%. That’s something to really think about.
Micro-influencers are also more likely to post, read, and respond to their followers’ comments. They are more accessible and engaged in a dialogue with their audience. While a celebrity with 15 million followers is unlikely to be able to respond to all of their followers’ comments, even if they really wanted to.
Where to look for influence bloggers, how to launch a campaign and how much does it cost?
12 Tips for Analyzing the Effectiveness of Influencer Marketing Campaigns
Analyzing your influencer marketing results revolves around your campaign goals.
1. Align your campaign with your strategic business goals
“Connect influencer marketing to your larger Lebanon Phone Number Database business goals,” advises Ana Cvetkovic of BLOOM Digital Marketing. “For example, if you want to increase brand awareness , you’ll want to track metrics like social media reach and impressions on an influencer’s branded post, and compare them to the performance of posts on other marketing channels. If you want to increase sales, give the influencer a unique promo code or link to share with their audience. You can then analyze how many sales that partnership is generating.”
Lee Odden of Top Rank Marketing adds
“You can track the effectiveness of your influencer marketing Mailing Data campaigns using UTM parameters . Influencers are provided with unique tracking URLs that allow you to analyze social shares, reach, engagement, and landing page clicks. Marketing platforms like Traackr provide additional metrics that allow you to compare results and track the number of brand mentions, specific URLs being shared, and metrics that show the effectiveness of your social media advertising.”
