Chris Stanislawek of Conversioncode says, “Use special discount codes . This is the best Give each influencer an affiliate link way to get a real idea of your ROI. You need to compare the cost of attracting an influencer with the revenue generated by their unique discount code. This will give you a complete picture of how effective influencer marketing is for your business.”
Stacey Caprio of AcneScar.org agrees: “The easiest way to track and measure influencer marketing campaigns is to create a unique discount code for each influencer to use, and you can see how many purchases were made using each code.”
Christina Nolan of DMi Partners adds
“When it comes to tracking, we prefer unique and exclusive Jordan Phone Number List codes. We use industry-leading affiliate networks that have tracking systems that allow our brands to receive information about code usage. When it comes to measuring performance, our brands have different goals. We measure likes and comments, as well as the subsequent impact of posts, but the most effective metric for us is sales.”
“There are a lot of ways to track the effectiveness of influencer marketing, but the easiest is to give each influencer an affiliate link,” says Zach Passarella of SMP Nutra.
Sumit Anand from Unboundb2b adds, “First, start by using trackable links that can give you a clear idea of the effectiveness of your campaign. You should also use the built-in analytics tool to determine the number of new signups. The second step should be to measure your metrics, i.e. social media analytics like engagement and content creation. This will help you track the influencers’ posts and the number of likes, comments, and shares. You can also provide your influencers with unique promo codes to track sales. The final step is to track your website analytics. Yes, it is difficult to measure the effect of influencer marketing on SEO, but you can use tools like Google Analytics to get a rough idea. This will help you see the time spent on site, bounce rate, number of pages viewed per session, and more.”
Read also: Affiliate Marketing: A Comprehensive Guide for Bloggers (and More)
7. Use UTM tags
Jonathan Aufrey of Growth Hackers advises: “When working with influencers, create a specific URL for them. You can do this with UTM parameters or using URL shortening tools . This will Jordan Phone Number Database make it easier for you to track the performance of your campaigns.”
Amanda Milovich of Serendipit Consulting adds: “I would always recommend using as many tracking parameters as possible. This could include UTMs for email and social media, unique phone numbers for call tracking (we use CallRail), and promo codes for e-commerce. At the very least, you can then use Google Analytics to correlate spikes in website traffic with posts from the influencer.”
8. Create personalized landing pages
Ed Brancheau of Goozleology says, “I create special Mailing Data offers for each influencer so they know I’m treating them differently than everyone else. Then I create landing pages for each one. And I know that everyone who lands on that specific page is coming from that specific influencer. It’s a simple system that works.”
Alessandro D’Andrea from Clickable adds: “Don’t forget to also pay attention to the increase in mentions of your brand! Influencer marketing can also increase brand awareness.”
