The more information you gather about the influencer, their preferences and hobbies, habits and characteristics of the audience following them, the more attractive an offer you can make to them when the time comes.
There is one more important element to consider when searching and selecting influencers for your campaign: how you will reward the influencer’s efforts.
It must be understood that most of them would
prefer to receive a certain amount of money as a Ghana Phone Number List reward for their services.
Given a choice for mentioning a brand (or recommending it) on their channel, influencers would prefer monetary compensation (69.74%). Other options include: free brand products to check out (11.50%), advertising on the blog (4.08%), and marketing partnerships (3.56%)
Given a choice for mentioning
A brand (or recommending it) on their channel, influencers would prefer monetary compensation (69.74%). Other options include: free brand products to check out (11.50%), advertising Ghana Phone Number Database on the blog (4.08%), and marketing partnerships (3.56%)
And that makes sense. If someone speaks well of your brand or uses their authority to promote it, you have the integrity to not let them go unpaid.
Besides money, by the way, there are other options how a blogger can benefit from collaborating with you. Below is a list of other types of compensation for work:
Recognition Referencing an influencer’s opinion
when discussing a topic in your materials is recognition Mailing Data of their status as an expert. The person gains fame, expands their circle of influence, and can refer to your material when promoting their own projects.
: Offering a discount on your services, especially to micro-influencers, can be a great way to increase brand awareness in the future.
Commission. This type of remuneration can be provided for those bloggers with whom you plan long-term cooperation and who manage to attract more and more serious buyers to you.
If the influencer doesn’t agree to any of this, don’t be too upset. There are plenty of other compensation options out there. You’ll just need to spend a little more time to craft a compensation package that no leader can refuse.
