“Marketing Warfare” by Jack Trout and Al Ries, 2018 i
The aggressive title of the book, written by Manager Nes to Know” professional marketers Jack Trout and Al Ries, is not accidental. The authors took as a basis the famous work “On War” by the Prussian military leader Carl Clausewitz. Back in the last century, a theory was put forward that global competition is a world war between large corporations. The book illustrates the processes that occur every day on the world stage, and teaches marketers how to survive in conditions of increase competition. The authors emphasize the aggressive struggle for a place in the sun and the company’s emergence as a leader.
“The Code of Persuasion How Neuromarketing Increases Sales
Advertising Campaigns, and Conversions.” Christophe Morin, Patrick Renvoise, 2019
Neuromarketing is the science of persuasion. Its Bulgaria Phone Number List techniques influence the “primary brain”, where instant unconscious reactions are forme. The authors of the book have develope a special marketing model base on this technology. In their opinion, working with it makes advertising more effective and increases the conversion of the site. In addition, from the book you will learn where to get convincing incentives for consumers to buy your product, what to do for this, and study 30 cases on the use of neuromarketing technology.
Have you ever wondered how famous tech companies
Amazon, Google, Facebook, Netflix, Tesla – create Bulgaria Phone Number Database their successful products?
“The Golden Age of the Client”
Maxim Potashev Mikhail Levandovsky 2021
The authors trie to display their marketing views on Mailing Data building relationships between a company and its customers on the pages of the book. The authors share their thoughts on what a company should know about its product consumers, where it can get this information, what marketing tools should be use to make customer service as effective as possible.
