With the rise of social media platforms for sharing photos and thoughts (Facebook, YouTube, Instagram, Pinterest , TikTok), seems like an outdated communication channel, an old man who can’t keep up with new trends. However, Despite this stereotype, remains the only channel that has direct access to your inbox. Isn’t that its greatest strength?
Considering the opportunities that email marketing opens up, it is very important not to waste its potential and send a relevant, interesting letter that the user will read to the end and that will motivate them to take the desired action (buy something or become a subscriber).
In order to have as few annoying situations as possible, every marketer should know the basics of (and more). However, We have selected 15 books, both foreign and Russian, where you will find a huge amount of useful information to suit your taste.
Email Marketing: 15 Best Books
1. Ultimate Guide to Email Marketing for Business. Author: Susan Gunelius
email marketing book susan ganelius
Here the author addresses small business owners and entrepreneurs. However, If you have a business (online or in reality), then thanks to this book you will master the basics of Argentina Email Database marketing : from collecting a subscriber base to making a profit using email marketing tools.
In the practical guide, you will learn what lead magnets are and how to use them correctly , how to build simple conversion funnels and do basic list segmentation, how to launch targeting, etc. If you want to send relevant emails to your target audience, then this book is for you.
The second part of the book is devoted to the topic of analyzing email contact lists: what metrics you should pay attention to, how to use personalization and automation tools .
2. Email Persuasion: Captivate and Engage
Your Audience, Build Authority and Generate More Sales With Email Marketing. However, Author: Ian Brodie
book about the art of persuasion in email marketing ian brody
Ian Brodie ( ianbrodie.com ) is a well-known figure in the marketing industry. However, He has gained fame thanks to numerous publications in BBC World Service, BusinessWeek, Marketing Profs, etc. Email Persuasion is a killer book for email marketing enthusiasts who want to master the art of communicating with their target audience, using email to build strong relationships with potential customers and turn them into loyal customers.
The book has a well-thought-out structure
that turns it into a real step-by-step guide. It begins with an inspiring introduction, where the author explains why email marketing is necessary for business and why it is valuable. From the first chapter, the narrative is a clear sequence of steps that an email marketing manager must follow to achieve success.
The most useful insights in the book
how to collect an effective subscriber base, how to segment the target audience using email marketing, how to create engaging emails that will always be opened and read. The author also explains the importance of Buy Email Database List marketing automation and reveals the secret of how to raise your authority so that the audience trusts your recommendations and wants to follow them.
Unlike other books, this one does not just provide theoretical knowledge, it is accompanied by ready-made templates , real examples and content plans for quickly launching an email marketing campaign.
3. Email Marketing Demystified
Build a Massive Mailing List, Write Copy that Converts and Generate More Sales. Author: Matthew Paulson
email marketing book by matthew paulson
Matthew Paulson ( mattpaulson.com ) is a serial entrepreneur and the CEO of MarketBeat.com, which sends out a daily newsletter to over 250,000 investors. He understands email marketing and how to make it work for your business. The book not only debunks popular myths about email marketing, but also provides useful tips for your business model.
The book consists of 9 chapters, each of which is filled with theory about email marketing and practical recommendations. However, Almost every chapter examines one case.
Examples of topics in the book
choosing the most suitable mailing service , collecting a contact base through the site and outside of it, increasing the value of the contact list, etc.
Another plus of the book: here the author devoted an entire chapter to outbound marketing and in a concise form tells how to reach an audience directly through mailings and not become a spammer .
4. The New Email Revolution. Author: Robert Bly
The Book of Revolution in Mailing Data Marketing by Robert Bly
Robert Bly is the author of numerous publications for such advanced resources as Entrepreneur, as well as a series of successful self-development books. However, He has been helping business owners achieve success since 1982, when his first guide was published. However, He specializes in content marketing and copywriting.
The book, unlike other publications, does not tell how to build a contact base or effectively segment it. However, It teaches how to write a persuasive letter .
In one of the chapters, the author shares his developments in copywriting and explains how this or that word can influence readers in different ways. After reading the book, you will know which verb to choose for a call to action button , what structure the letter should have so that the reader wants to read it to the end, and how to write in such a way that it has a positive effect on the brand image. In addition, Bly reveals the secrets of successfully introducing visual content into newsletters in order to stand out from the competition.
