There is such a life hack, that you have a YouTube channel. Recently I some Short Video, where, as I understand it, the author of the channel makes such a provocation on purpose, starting his video with the words “what to do if you have one onion left, what recipe can you use.” Add to the onion: cut the tomato, cut the bread, add ketchup, add cheese, and it will also be great if you have not just cheese, but parmesan lying around. And you got such a simple dish, if you only have an onion.
I have a YouTube channel
There is such a parameter, when the audience is most active. I focus on this parameter from the point of view of USA Engineers Email List newsletters. If you have Yandex. Metrica installed, you can use it to look at when your audience is most active and visits your site to a greater extent – this can also be as a guide.
Engagement . I love this quote from “The Master and Margarita”: “Anything but inattention, they waste away from it.” This is one of the mottos that marketers should have. The more touchpoints you have with your target audience, the more you involve them in your brand, business, project, service, product, the higher the likelihood that they will buy. Therefore:
We send welcome letters;
We inform them how often we will send letters
A reasonable amount of information and offers in one letter. In my opinion, the ideal is: one letter – one unit of information, maximum two. Or, as an option, some unit of information plus some advertising message;
Segment targeting. It not only gives an unsubscribe, Open Rate, etc., but also creates greater engagement. If I am a marketer, and I receive a letter from Yandex that we are holding something, and it may be general, but mainly for marketers, this Business Email Lists creates a feeling that Yandex knows about me, understands that I am a marketer, and personally informs me about something. Although the conference may be intended for everyone;
We inform you what our letters will be about
We always test our audience. We try to do this if there is a resource for this, the first mailing, for example, if you have 10,000 subscribers, can be sent to 1,000 subscribers in two versions – to 500 and to 500. We look at the main indicators, based on this we decide which letter we will send to the remaining 9,000.
Analytics . Understanding plus optimization – gives an increase in efficiency. We will look at reports, analyze the understanding of your target audience. We will also talk about such a moment that your mailing should never be noreply (the letter arrived, but the user cannot reply to it). This cannot be done, the user should always have the opportunity to reply to the letter. I also receive letters from email newsletters that seem to have an “Unsubscribe” button, but someone does not want to click, so they write “please unsubscribe from the mailing list”.
Today, for example, I received a letter about
interaction with the user. As I understand it, he received some material, he Mailing Data received a letter, he unsubscribed. Then the second material arrived, so he subscribed again, received some message and wrote: “Sly one! How can I unsubscribe from you in the end? Somehow you constantly find me!” Although unsubscribing works, we are very attentive to fulfilling the user’s desire to stop communicating with us. We treat this with respect. I receive these letters, and we adjust some of our actions. And when, based on this understanding, you make some balanced decisions, change something in your strategy, in your email newsletter, this leads to increased efficiency.
