Now let’s look at the most important elements that users use to decide whether to email newsletters open your email. However, These include your sender name and subject line . These are the first things subscribers see after receiving your campaign.
Sender’s name and address
There are a few guidelines to follow, but first, we want you to remember not to use an address email newsletters like “nonreply” These addresses look robotic, impersonal, and won’t help you build a relationship with your audience.
Instead, use your company name in the From address. You can add the department that is USA Investors Email List sending the letter or the name of the employee responsible for communicating with the audience. However, This implies an opportunity for your customers to interact with your company.
Take your sender name seriously, as it helps increase brand recognition . There email newsletters are several effective options. The first and safest is to use your company name. This way, your subscribers will know at a glance who the sender is.
Look at the example below. This is what popular brands and stores like Adidas, Zara, NYX, Modoza, MakeUp do. They use the brand name for the sender’s name.
Sender name of popular brands
Some brands use the word “team” in the sender name to sound more friendly. This could simply be your brand’s team or a department, such as the marketing team. See the example below.
Sender name SendPulse
Another option is to use the name of the spokesperson or person responsible for communicating with the audience. Over time, your customer will associate your brand with this person. This will help them interact with you and communicate with your company.
Sender name Netpeak
To provide a personalized approach and get closer to your followers, we recommend that you use a photo of your employee. This will help you create the impression that your followers know this person personally.
Subject of the letter
Now let’s move on to the second element that subscribers see in Business Email Lists their inbox – the subject line. It provides users with basic information about the email. Your subject line should reflect the content of the campaign. Your goal should not only be to inform, but also to engage subscribers and motivate them to open your newsletter.
Below is an example of an informative subject line. The subscriber is invited to listen to a podcast. After reading the subject line, the reader already knows the guest, their position, and the topic.
Informative subject line
Personalize your email subject line. To do this, add a “Name” field to your subscription form and you will be able to address your customers by name. This will allow you to provide an individual approach to each buyer.
Take a look at the example below. Parfums.ua prepared a birthday present for a subscriber and sent a personalized letter to attract attention.
Personalized email subject
You can also use emojis to stand out in your inbox and grab attention. Make sure they are appropriately placed and match your brand language. TripMyDream used emojis to let readers know at a glance that they are in for a secret treat.
Emoji in the subject line
Now let’s look at the most interesting part – creating the letter itself.
Letter
The first rule you should remember when writing an email is to write for your readers, not for yourself. Don’t use email as a channel to tell your subscribers how great your brand is. People don’t care about brands – they’re looking for the easiest solutions to their problems. So, give them your solution, explain how it solves their pain points.
To effectively accomplish this, keep your copy short and concise. Readers have more to do than read your newsletters, so respect their time. Brevity is the best choice. Make your email as digestible as possible and stick to the inverted pyramid model. This means that you should place the most important information near the beginning of the email and add a call to action at the end.
LinguaLeo uses the inverted pyramid model in their emails. That’s why they are so easy to read and the call to action button is immediately noticeable.
Letter from Lingualeo
Stick to a single-column design because the average user’s attention span is only eight seconds, so they won’t read your message from A to Z. Use white space around important elements, such as headlines and calls to action. This will help subscribers easily focus on the important things.
Use one CTA button per email. A CTA is the action you want subscribers to take after reading your campaign. That’s why they might get confused if you use three CTAs in one campaign — all of those buttons will distract your customers from your main message. To create an effective CTA, be direct. Use as little text as possible. It should be unambiguous and clearly tell users what to do next. Make the button contrast with the background of your email — this will allow users to notice it at first glance.
Give users the ability to click on an image. Almost every user clicks on an image when reading an email. Redirect them to the appropriate page on your site. Write alt text for any images you include because they may not display in some Mailing Data clients. This way, users will see text that describes them.
Remember that your letter should
be understandable to both professionals in your field and newbies. So, do not use too many terms and slang. Everyone should understand what you are talking about.
Create a proper email footer. Although it is not directly related to your message, you should pay special attention to it, as it helps to build trust in your brand. This element is also called an email signature and contains the following information: an explanation of the reason why the subscriber received this email, an unsubscribe link , a link to the mailing preferences control center, your company logo and physical address, copyright information, social media links.
Below you can see the footer of an email from cosmetics brand NYX. It includes phone numbers for contacting the company, a link to social networks, a prominent unsubscribe link, copyright information, and the reason why the subscriber received the email.
