Create a signup form announcing early access to An example of a landing page selling children’s New Year gifts Black Friday/Cyber Monday sales and use your gift guide as a lead magnet . Then send the guide along with an exclusive discount code only to people who have signed up for your emails. The goal is to encourage subscribers to shop your online store and build excitement around the holiday sales.
Make your gift guide stand out on your site. You can display it at the top of your site using an alert bar so that whenever a visitor lands on your site, the first thing they see is the gift guide. The goal here is to make it as easy as possible for customers to find what they need.
Example of pre-holiday banner design
Read also: How to Work with Influencers, or 10 Moldova Phone Number List Most Important KPIs of Influencer Marketing
2. Conduct charity marketing campaigns
Example 1
For the 2019 holiday season, Australian eco-friendly fashion An example of a landing page selling children’s New Year gifts brand KITX created a special product called ‘activism T-shirts’. The company then donated a portion of the proceeds from each T-shirt sold to the Climate Council, Carbon Neutral and Save the Bees Australia – non-profit organisations whose mission is to protect Australia’s nature and environment.
Save the Bees Australia
Example 2
Australian fragrance brand has partnered with the Royal Botanic Gardens Sydney to create a limited edition scented candle called Florescence. The product was marketed as the Moldova Phone Number Database perfect Christmas gift for those who love natural scents. A portion of the proceeds from sales were used to support the Royal Botanic Gardens Sydney’s pioneering scientific and conservation work.
Why is this tactic effective?
Numerous studies show that a company’s involvement in charity increases sales . According to a report published by the Journal of Consumer Research, a company’s declared corporate social responsibility instills confidence in customers that the products of a “responsible brand” are of better quality, which helps to form a positive image of the products being promoted.
Giving becomes even more important
when it comes to small businesses that depend on their local Mailing Data communities to survive and thrive. By supporting charities, small businesses demonstrate that they care about their communities and want to make them better. This will encourage locals to shop more at socially responsible businesses to show their commitment.
By the way, during the holiday season, people are more motivated to give and are more willing to open their wallets to make donations. Keep this in mind when creating your 2021 marketing plan.
