Decorative contact lens company Pinky Paradise Preparing for the holidays on social networks ran a photo contest for Halloween 2013 that attracted a lot of attention. The brand asked followers to post photos on their Facebook wall, come up with catchy captions, and accompany the photos with short descriptions of their Halloween costumes.
Pinky Paradise
In both examples discussed, brands are taking Mauritius Phone Number List advantage of content generated directly by followers (called user-generated content ) and the power of hashtags.
How can you apply this tactic in your business?
You can get user generated content by using any of the following tips:
Create seasonal hashtags for your followers Mauritius Phone Number Database to use in posts featuring your store or products. This is a great way to engage potential customers with your brand.
If you have physical retail locations, set up festive photo studios on their premises where customers can take photos to post on their own accounts. Ask them to tag your brand in their posts or share these photos on your official page to generate buzz around your business.
Gather a collection of customer-generated images of your products
Then create a photo gallery on your Mailing Data landing page or social media feeds.
Read also: : 5 simple steps
5. Decorate your website and social media channels
Example 1
Cookie Good Bakery created a seasonal logo that added a little fun to the company’s website. It also featured a holiday banner on the homepage and a clearly stated gift card offer to help visitors who were unsure of what kind of gift their friends or family members wanted.
