This is what you sell to the client. From a marketing point of view, it is necessary to note those properties of the product or service that are important to the buyer and are in demand. For example, when buying a car, the consumer is unlikely to be interested in the brand of steel from which the body is made. But they will definitely be intereste in its color and engine power, that is, there will be demand. If you want to sell a product or service, you to know exactly the features, characteristics, and, most importantly, the competitive advantages of what you offer to the buyer. It is important that each of your employees knows this. The buyer must receive complete information about the consumer properties of the product, which are important to him as a future consumer.
This includes production and sales costs
Product range, criteria for selecting the target audience, and Canada Cell Phone Number List the political and financial situation in the country. The marketing vector depends on the price: to position the offer as mass, focusing on demand, or exclusive. Depending on the price, the main questions of your customers will also differ greatly. Another important point is to always indicate the cost or price range, otherwise you will always be less attractive than competitors with the price, even for those interest in your product.
Place (distribution channels).
This is where the product will be sold – online and offline
It is important not to cover as many sales points as possible, but to be present exactly where your target audience is. For effective marketing, it is important to know your consumer, to understand Cell Phone Number Database how and what to interest him with, in what style to communicate with him, what his requests to answer in your continuation. But it is necessary to study the consumer exclusively from this point of view.
Promotion (sales stimulation) – advertising, PR.
The interaction channel is what the potential buyer will see: advertising on the Internet or television, outdoor advertising and leaflets, a stand at an exhibition, etc. The necessary actions Mailing Data and decisions directly depend on the channel and the product.
In the company brochures that are us at the exhibition, you can describe all its characteristics and properties in detail and simply. But when designing a banner on the site, you will have to limit yourself to a short slogan, otherwise the number of views will be too much higher than the number of clicks on links . Standard list of channels.
