Marketing automation can help you bring many ideas to life. Whether you are a solo entrepreneur, a growth hacker , or a marketing employee of a large corporation, you can use marketing automation to create customized messages and run successful online campaigns . In this article, I want to draw your attention to one of the most important features of automation – versatility.
Customer Journey
Marketers are always trying to define the customer journey in order to achieve better communication . Whether you use a funnel, a customer loyalty loop, or a detailed customer journey map, each form includes three key stages:
I will use these three stages as a basis and give examples of marketing automation Cyprus Email Database processes. You will see for yourself that marketing automation can be applied at each stage.
Introduction
Awareness represents the initial customer journey , when the target audience is not yet familiar with the product or service. Moreover, at this stage there are people who are new to the industry and are looking for information that will help them understand their own needs and solve their problems.
Your job is to support those who want
to learn more about your brand. And you should help customers remember your brand so that they consider buying your products or services. Show your target audience that you are aware of their problems and explain how your product or service will solve their problem.
Main goal : training
Recommended content : articles, blogs, checklist, list of tips and recommendations, how-to videos , e-books, webinars.
Here’s an example of a marketing automation process that will help you run an educational webinar :
Marketing automation chain example for webinar
The process begins after the participant fills out the registration Buy Email Database List form on the webinar landing page. He/she will receive a thank you email and two reminders before the event. After the webinar, each participant will receive an email with a surprise. Participants who registered but did not participate will receive an email with a link to the webinar recording (if you want to learn how to use webinars to grow your business, read this article ).
Consideration
Consideration is the moment when customers become aware of their problems and seek the best solution. It is at this stage that you build relationships with your target audience, present your brand values , tailor your mailing to the needs and preferences of your target customers, and provide content that the user finds relevant and valuable.
Main goal : to help users understand whether your product/service is really the solution they are looking for.
Recommended content
courses, customer testimonials, case studies , FAQ sections, webinars showcasing products/services.
Here’s an example of a marketing automation process in the review stage
Marketing automation chain at the stage of product or service consideration by the client
The process begins after users sign up for an email course. Every day (or every few days), users receive an Mailing Data containing an article with a link and a video on a specific topic. After completing the course, users receive an email with a link to the final test.
Purchase The purchase happens when
customers are ready to choose your products or services. At this stage, you should help users make the right decision in a timely manner. This is where the customer may find themselves in a difficult situation or feel stressed, so I advise creating simple and comprehensive messages.
