Even if your audience isn’t paying to watch your webinar, you’re still asking them to give you an hour of their time and, on top of that, to give you their contact information.
Therefore, the most important thing is to 8 Inspiring
make sure that the webinar looks solid. One of the most effective ways to demonstrate the 8 Inspiring value of the upcoming webinar is to describe its advantages in such a way that the user will be afraid of losing a unique opportunity if he does not register for the webinar.
Potential customers’ decisions are based on one of two desires: the desire to avoid something negative or the desire to experience something positive. The first desire wins because the fear of losing something is stronger than the joy of gaining something. In psychology, there is an 8 Inspiring established term for such situations: “loss anxiety.”
For example, if you’re planning a webinar
on conversion rate optimization, it might be more effective to talk about how Costa Rica Email Database to avoid scaring away potential customers rather than how to increase conversion rates.
Contains a video message
Research shows that webinar landing pages with embedded video have 80% higher conversion rates than those without.
And here’s why:
A short video message on the landing page gives visitors a sneak peek at what will happen at the upcoming webinar. They will also see you and the invited speakers (if you invited them), which will make the invitation even more personal.
More importantly, you can give a little background on what will be in the webinar , while leaving a sufficient amount of useful information in reserve, which you will share directly during the broadcast. This way, participants will definitely want to sign up for the webinar.
Has a unique selling proposition (USP)
Chances are you’re not the only one hosting a webinar on this topic, especially if it’s a popular topic right now.
The best way to convince users to sign up for a webinar is to present your unique selling proposition . This not only explains what users will get if they sign up for your event, but also why they should sign up for your webinar.
And adapted for mobile devices
Most users browse the Internet on their mobile devices .
Creates a feeling of exclusivity
Your potential webinar attendees make decisions based on emotion. If there is a Buy Email Database List limited number of seats and a countdown timer , they will act more actively due to the fear of missing out.
This technique also helps to increase the number of participants.
Why is the number of those who signed up always higher than those who actually watched the webinar broadcast? Many people simply expect to receive a recording of the speech.
If you take that component out of the equation, you’ll see real traffic growth.
So, we have mastered the theoretical foundations, and now it’s time to summarize them and repeat them again using practical examples.
I have prepared 8 landing page examples that can inspire you and help you create your own landing page.
1. Search Engine Journal
The company logo is clearly visible and reminds you who is hosting the webinar.
The use of the word “how” in the title suggests that the webinar Mailing Data will teach specific steps and strategies that can be applied in marketing campaigns.
The landing page contains bright and clear photographs of the speakers
The red “Sign Up Now” call-to-action button immediately grabs your attention, and the wording tells you what to do next.
The webinar has a detailed description, but does not reveal too many details.
What could be improved:
Although the landing page text contains a bulleted list, if it is placed immediately below the webinar title, it will make the USP visible to everyone, even those who do not like to scroll down the screen.
A long subscription form with multiple fields, all of which are mandatory, is already scary for users. And a captcha right before the call to action button will scare them even more.
While the home page link in the top left corner isn’t as visible, it still gives users a chance to navigate away from the landing page.
