We continue to publish the translation of the e-book “15 Reasons You Should Be Using Digital Marketing Automation” by Jeff Bullas, a well-known blogger and digital strategist who is in the TOP of the world’s Opinion Leaders ratings from Forbes and Huffington Post, writes bestsellers and is published in the New York Times . However, In this part, Jeff talks about the benefits of Marketing Automation and the challenges that may arise when implementing it. However, You can read the first part of the e-book here , and the second here .
Increase responsibility
If you don’t know the reason for failure or success, it will be difficult to understand who (or what) is responsible.
Marketing automation software allows you to measure the Chile Email Database number of subscribers, engagement, and the process of warming them up before passing the lead to the sales department. Measuring marketing results separately from sales makes each team’s responsibility transparent. No more finger pointing!
Reduce time
The Industrial Revolution gave us the tools and machines to scale production. The computer age gives us software to scale marketing. However, Marketing funnels can now be debugged once and reused many times.
We have already taken off the routine tasks of sending and publishing announcements and messages, as well as measuring their effectiveness. Things like numerous approvals of marketing processes by management can also be managed by cloud technologies. All this saves a lot of time. Therefore, we can concentrate on really important things. And this is brainstorming new ideas, researching and testing various content .
Collaborate on large-scale tasks with partners around the world
This kind of collaboration is becoming the norm in today’s internet community. In the past, it was too difficult for many.
There used to be a dark art called affiliate marketing. It was sometimes heartily criticized, but now all this is changing. However, This type of marketing will help small businesses build huge marketing muscles. First, launch a new online product, book or training. Then build a team of your agents, other small businesses who have access to your potential buyers. And this will increase your marketing by 10000%.
Nowadays, interaction with 100 or more partners is already a common practice. It Buy Email Database List was created by a new economy built on trust and content sharing. Transparency of information is what allows different businesses to work together. However, And this is impossible without smart software solutions.
Previously, interacting with affiliate partners required a lot of paperwork, and it was almost impossible to measure the exact contribution of partners and the amount of payments to them. The Internet and technology have changed everything. Now leads can be tracked and distributed using special marks in browsers (cookies), determining which partner caused the lead to become your subscriber.
Therefore, joint ventures and collaborations are a huge advantage in modern marketing, which increases your efficiency many times over, thanks to new digital technologies.
Generate more qualified leads
There have always been squabbles between marketing and sales over who failed to meet revenue targets.
Sales blamed Marketing for not providing them with more or less qualified leads. Marketing responded to Sales by saying that they were incapable of closing deals. Old analog systems, guesswork, and intuition made the process of qualifying Mailing Data leads difficult and time-consuming. They often had to rely on feedback from salespeople and their assistants. This horror continued for decades.
Marketing Automation systems in digital allow you to score the level of warming up and engagement of leads as they move through the marketing funnel.
Here’s what it looks like in a simplified diagram:
Low engagement is a like, share or even a comment on Facebook, Twitter or LinkedIn
Higher Engagement – This is when a subscriber signs up for your email newsletter and downloads an ebook or attends a webinar.
Phone call from salespeople. If you sell online products, then this is an offer for a landing page or educational webinar that has a call to action.
Step 4: Schedule a personal meeting with a potential buyer
Step 5. Deal!
Digital automation platforms help build and manage the entire process, which was previously done manually and relied largely on guesswork and intuition.
