At the AI SMM DAY conference, Volodymyr Cherner , CEO of the creative digital agency New What level of Strategies Group, chairman of the IAB SMM Committee, author of the “Artifact Intelligence” project, and curator of the WebPromoExperts Academy, shared practical tips on improving video quality using artificial intelligence.
Stereotypes about video content created by artificial intelligence
If we talk about video content created by artificial intelligence, then even now most people, thinking about such content, imagine something like hallucinations, cursed demonic videos with a bunch of mutations. All because once this particular USA Students Email List video format went viral. People still believe that this content is at approximately this level. And this, in the end, creates certain problems in the market. This is exactly what content created by neural networks looked like a year ago.
Artificial intelligence
If you’re even slightly into the topic of artificial intelligence or just follow it, then you probably already know that things are different now. Although many still imagine that content created by AI is a kind of crazed mutation, something funny and fun. But this is not at all what we see on Netflix , in Hollywood or other professional platforms.
Artificial intelligence
In fact, today, artificial intelligence is already being used to create amazing advertising. For example, just this week, Coca-Cola decided to update its iconic commercial using AI. Everything you saw is the result of artificial intelligence. And, you must admit, such content no longer looks as creepy as it was previously imagined.
Coca-Cola Advertising
However, it has a number of flaws. For example, if you look closely at the hand of the person serving Coca-Cola, you can see fingers of different lengths, widths, and proportions, without nails — all of which looks quite strange. Considering the company’s resources, the quality of the commercial is surprising.
Despite this, the advertising campaign a lot of positive , even in my Facebook , friends left approving comments. And they are partly right, because the potential for creating better content is huge.
An example of a famous blogger-influencer
As proof, here is the example of a famous blogger-influencer who actively Business Email Lists works with artificial intelligence. Her video, with the help of AI, collected 114,000 views in a few days without any promotion.
In my opinion, this video is one of the best on the market, and it perfectly demonstrates what can be with the help of artificial intelligence. When I first saw it, I couldn’t even immediately determine whether it was generated by neural networks or a montage on stock photos. Dynamic content, each scene lasts about 45 milliseconds, a total of 32 frames in 24 seconds — a real TikTok format with an approach that modern buzzers like. The video is high-quality, well-thought-out and looks like it was created over several weeks. It is impressive and, as they say, “rocks”.
We, for our part, are also experimenting with artificial intelligence within our agency New Strategies Group, which is engaged in the creation of creative content in digital. We are often approached with requests to create content based on AI – both photos and videos. For example, for Optima School, a distance learning school for children, we created a video clip based entirely on artificial intelligence. Everything you see in this video – from the music to the voice and the video image – is the result of the work of AI.
with Halloween and aimed to encourage children to relax a bit during the celebration. It is an example of how artificial intelligence can be a tool for creating vivid and emotional content.
In my opinion, this is a worthy work that can compete internationally with other AI videos. It is worth telling how we created this video and what technologies we used for this. They are significantly different from popular mass tools such as MidJourney , ChatGPT and other mainstream solutions. This is a completely different approach that allows you to achieve a high-quality and unique result.
Photo generation
In this video, we used photo generation, which was then animated. Interestingly, for this task, we did not choose the popular MidJourney neural network. Instead, we used the Magnific AI tool .
Magnificent AI
Why Magnific AI? Its main advantage is significantly better detail compared to Mailing Data other neural networks. For example, the video created an image of a boy. For comparison, we tested the same image in MidJourney , Flux Pro 1.1 and Ideogram . The results of Magnific AI are noticeably superior in quality, which was the decisive factor in our choice.
The work of video neurons
There are several decent options among popular photo generation solutions, but they are all inferior to Magnific AI. For example, MidJourney does not create as detailed and realistic images of people as we would like. Flux Pro over-retouches the image, which reduces its naturalness. And Ideogram, although it works well with composition, often has problems with lighting in the frame, which makes the image look less attractive.
Magnific AI, on the other hand, stands out for its ability to generate extremely realistic images. One of the main advantages is the special Magnific AI Mistic 2.5 Realism model , which creates images of people that look real. It is the ideal choice for those looking for maximum realism in content.
