Email marketing is a magical tool. If you are new to email marketing, you need to learn the basics first, for example, why email marketing is so important, what are its benefits, key metrics or how to create campaigns correctly. You will learn about this from our article, and you can also take free training today at any time convenient for you at the GetResponse Academy, where more than 4,000 participants have been trained . Register – Course «Email marketing for beginners»
What is email marketing?
Email marketing is one of the most effective online marketing tools for businesses. With the help of email marketing, you can build effective communication between your brand and potential or existing customers. As a result of such communication, the number of loyal customers and repeat sales increases. Email marketing is also a very effective way to reactivate inactive customers and bring them back to the site. Visitors who are interested in your products or services can subscribe to your newsletter and receive information that is necessary to make informed purchases.
In Russia, email marketing appeared in 1998 (source: Wikipedia ) and is among the channels that bring the highest return on investment, which we wrote about in the article “Why is email distribution the best Internet marketing channel?”
Key Benefits of Email Marketing
There are a number of objective reasons why you should be interested in email marketing.
Low cost
To create successful email campaigns, you need to develop a USA Plumbers Email List strategy, work with a reliable platform to send messages and test different solutions.
Professional platforms for marketers offer various paid and free plans (or trial periods) and include tools such as email newsletters, autoresponders, marketing automation, landing pages and others that are necessary for companies looking to grow their business.
The platforms offer different plans and tools. You can choose a basic plan to create and grow your subscriber base, and later, when your business starts to make a profit, upgrade to a more expensive plan.
By gaining full control over your email campaigns, you can:
create braned web forms, letters, landing pages, etc.;
decide what types of campaigns you will run;
segment your subscriber list with great precision and target your mailings;
use tags to personalize your newsletters;
create automation scenarios taking into account the set business tasks;
plan effective brand communications and successfully stand out from the competition.
Accuracy
When you build a subscriber base, you ask users to confirm their intent to subscribe. This ensures that subscribers are and want to receive your newsletters. This type of subscriber list is high-quality and is more likely to generate revenue.
Moreover, you can track statistics and analyze the results in order to continuously improve and optimize your campaigns, for example, by changing the design or call-to-action buttons, texts, headlines, automation processes, etc.
Lightness and simplicity
Creating email campaigns is not a difficult task. Intuitive and simple and builders are at your disposal, with which you can quickly create templates, landing pages and automation processes, as well as track their effectiveness. Not sure? Just watch this video and see for yourself.
One of the most popular marketing channels
According to research conducted by DMA, 73% of respondents confirmed that email marketing is one of the most popular communication channels. , a well-campaign is personalized and unobtrusive, and it is the subscribers who decide when to open and read the email.
Mobile device users
The number of mobile device users is constantly growing. According to Get Response Business Email Lists Marketing Benchmarks, the number of users who open emails via online services is 56.52%, the average open rate on mobile devices is 26%, and on desktop devices – 16.99%. This means that you can influence subscribers regardless of what device they use.
Own communication channel
Traditionally, a marketing strategy can include paid and conditionally free advertising channels, as well as proprietary ones. The latter includes Email marketing. This means that the company has full control over this marketing channel, i.e. after a certain period of time, the business becomes the owner of certain assets, such as, for example, a subscriber base.
Targeted and personalized communication
During the communication process, you can ask your subscribers to provide certain data, based on which you can develop personalized messages and segment your audience. Your subscribers will stay with you as long as you can meet their requirements. If you do this responsibly, you will soon create a large base of loyal customers.
Easily measurable results
You can take full control of your email campaigns by integrating your Mailing Data account with analytics tools like Google Analytics. You can also analyze the effectiveness of each email, track user behavior, define goals for each campaign, and track conversions, measuring ROI.
Automation
With marketing automation, you can create scenarios and use them in campaigns. Such processes are created using easy and intuitive editors, and you can easily automate processes based on conditions, actions, and filters. If you are not yet familiar with automation or have not yet implemented this solution, then the article “Marketing Automation – 35 Killer Facts” is just for you.
