If you’ve decided to integrate email newsletters into your marketing strategy , follow this guide. We’ll show you how to create your first newsletter and share effective tips for building long-lasting relationships with your audience.
1. Select a mailing service
You may be wondering why you need a mailing service if you have just started implementing USA Hotel Email List marketing and your mailing list is small. The answer is simple – because of email provider limitations. It doesn’t matter which provider you use – Gmail, Zoho, AOL, Outlook, Mail.ru – they are not designed for email marketing. Therefore, they have certain limitations on the number of letters sent.
For example, Gmail allows you
to send up to 500 emails per day. It is almost impossible to create a branded email template in Gmail unless you have design skills. In addition, there is no way to manage mailing lists, personalize emails, or segment your base. In addition, you will not receive any reports to track the effectiveness of your mailings, and you will not be able to automate sending emails, since email clients do not support this feature.
That’s why a professional platform is a must
A reputable service will make sure your emails land in the inbox. With such a platform, you can choose the necessary plan according to the size of your mailing list or even use the free plan. Each mailing service offers a block editor that allows you to create professional campaigns without knowing HTML.
You can use personalization, segmentation
A/B testing to create relevant mailings. Automation will allow you to delegate routine tasks to the service and focus on more important issues.
To save time on researching popular services, we compared the free plan limits of ten of the most popular services . Some of them allow marketers to send emails on a regular basis for free, while others provide a free trial to evaluate the service’s capabilities.
With Send Pulse, you can send up to 15,000 Business Email Lists to 500 subscribers per month for free. With this plan, you can use all the essential marketing tools, such as ready-made email templates, subscription forms, marketing automation , A/B testing, analytics, personalization, segmentation, authentication, and more.
2. Build a mailing list
This is one of the most important steps. The quality of your mailing list affects the effectiveness of your email strategy. You will only succeed if you communicate with people who are interested in your brand. The mailing list can include not only addresses, but also names of subscribers, country and city of residence, date of subscription and any other information. In the future, you will create personalized and relevant campaigns based on this data.
The main rule when collecting
a list of subscribers is to get their permission. Never buy mailing lists, because these people did not agree to receive emails from you. They are not interested in your brand. Therefore, they can damage your sender reputation by marking your mailings as spam.
Create a subscription form, place it anywhere on your website and collect subscribers legally. With SendPulse you can create a unique form without any HTML knowledge in less than 30 minutes and absolutely free. If you don’t want to create it from scratch, use a ready-made form and edit it to your taste. See how creating a subscription form in SendPulse looks like.
Follow this step-by-step guide
on how to create a subscription form with SendPulse. Once the user fills it out, they will be automatically added to the mailing list specified when creating the form. All SendPulse forms are GDPR compliant. This means that users must double-opt-in to receive emails from you. This way, you will have a quality mailing list.
To make your form more effective
offer users a useful lead magnet . This is a special offer that subscribers receive in exchange for giving you their address. It could be a quick checklist, an ebook, a guide, a discount on their first purchase — something valuable to your audience. This will help you improve lead generation.
Below you can see a subscription form for the famous sportswear brand Puma. The company not only tells you what benefits subscribers have, but also offers a discount on your first purchase.
Subscription form and lead magnet
3. Create an email campaign
This step includes several other steps. First of all, make a plan and write down all the Mailing Data you plan to send during the month. This will allow you to make your strategy consistent, not to bombard subscribers with dozens of emails, effectively track the effectiveness and constantly improve the strategy.
Email Marketing Plan
In your plan, specify the approximate frequency of your newsletters. Better yet, let your subscribers choose how often they want to receive emails from you. You can ask this directly in the subscription form or add the option to your newsletters.
Take a look at the subscription form below. Feedfeed allows users to choose the frequency and content of their newsletters.
After that, decide on the type of emails you are going to send over the next month. This is important so that subscribers do not drown in promotional emails. Find the right balance between promotional and non-sales mailings. It all depends on your niche, but no subscriber wants to receive hot deals and sales reminders every day. Combine them with trigger and transactional emails.
