When running an SMS marketing campaign, you want to track several metrics in order to understand the efficacy of the campaign and make decisions based on that. Following are some of the most important metrics you will want to consider:
Delivery Rates
Definition: The number of SMS messages that were successfully delivered to recipients.
High delivery rates reflect that messages reach the intended target, while low delivery rates will be indicative of technical issues or invalid numbers.
Tools: Most SMS marketing software provides data in the respect of delivery rate.
Open Rates
Definition: The number of recipients who opened the message.
Importance: Open rates tell you how engaging your SMS content is and the interest it generates among your audience.
Tools: Some platforms for marketing SMS provide tracking of the open rate, but this will be more challenging to measure as compared to email marketing.
Click-Through Rates (CTRs)
Definition: The percentage of the recipients who clicked on a link within the SMS.
Importance: CTRs refer to how Puerto Rico Mobile Phone Number List well your SMS content drives recipients to take the action they are asked to take-for instance, actually visiting a website or making a purchase.
Tools: SMS marketing platforms offering link tracking can provide CTR data.
Conversion Rates
Definition: The percentage of recipients who took a desired action after receiving the text message, for example – completed a purchase or signed up to your newsletter.
Importance: Conversion rates will show the overall effectiveness of the SMS campaign in achieving your desired marketing outcome.
Tools: You will need to track conversions using your website analytics or CRM system.
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Response Rates
Definition: The percent of recipients who responded to the SMS message.
Importance: Response rates show how engaged a target audience is, and if they will further engage in your messages.
Tools: SMS Marketing platforms provide response rate data.
Opt-Out Rates
Definition: The percent of recipients who opted out of receiving future SMS messages.
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