Want to become a successful blogger , write not only brilliant Ways to Write articles, but also amazing headlines? Then hang on your wall a quote from the outstanding copywriter and marketer David Ogilvy: “80% of success lies in the right headline”
Headlines can either attract or repel readers
of blog posts, books, and any other work, especially when it comes to social media. Correct and interesting Ways to Write headlines can bring in a significant portion of organic traffic, while improving behavioral factors.
Taking the time to write an interesting
headline will definitely pay off. While a bad headline can kill even the Czech Republic Email Database most amazing blog post or social media page. Fortunately, today we have at our disposal the results of many years of research in this area. Successful copywriters constantly experiment with headlines and share the results that we can also take note of. Here are just a few of the useful tips.
Use numbers in headings
This is one of the most well-known and perhaps most effective techniques for writing a catchy headline. Articles based on a list are called listicles (from the English List + article). The chart compiled by conductor.com demonstrates the effect that numbers in headlines can have.
Infographic showing the effect of using numbers in headings to texts
We see that 36% of readers are more likely to click on headlines containing numbers, 21% respond positively to direct communication, and 17% prefer to receive clear instructions that begin with the word “How.” At the same time, headlines that simply describe the content of the article, as well as question headlines, yield the lowest conversion rates – 15% and 11%, respectively.
Of course, this technique doesn’t always produce
great results. But it’s still safe to say that in most cases, using this technique, you’ll Buy Email Database List come up with an intriguing headline. A chart from online social media magazine BuzzStream and Fractl shows how often users repost depending on the type of content. Listicles outperform other text formats, and are often shared even more often than videos.
Infographic showing what type of content works best on social media
Also, use odd numbers, which according to The Guardian, stimulate traffic growth. However, the most intriguing headline will include non-standard digital solutions, for example, “117 ideas” instead of the usual “100 ideas”. You can even go further and try the headline “117½ ideas”. Such options are rare, and may not be encountered at all. But creating a non-standard headline means being creative!
Please be specific in the title
The power of listicles is in their specificity. The title “17 ways to boil an egg” sounds much more specific than “How to boil an egg” and narrows the focus. Precision in the title further simplifies perception. As we know, our lazy brain likes simple things
When writing headlines, demonstrate results. For example, instead of “How to Increase Mailing Data Your Subscriptions,” try something more specific like “How to Increase Subscriptions by 312%.” Instead of “How I Made a Ton of Cold Calls,” try “How I Met My Two-Week Cold Calling Quota Between Breakfast and Lunch.”
Address your readers directly in your headline
Do you know what technique successful copywriters consider the most effective? Addressing the audience as “you” or even “you”. By communicating with readers directly, you suddenly gain an advantage. The main thing is to make sure that you have chosen the right style of communication with your target audience. If you begin a post or article with the phrase “I know you are a liar” or “I know you are lazy”, and at the same time your reader does not consider himself a lazy liar, then you will fail completely.
Need more proof? Check out Kevin Lee’s list of the most popular viral headlines for Buffer. “You” is the first on this list, after the operative parts of speech.
