“Marketing Warfare” by Jack Trout and Al Ries, 2018 i The aggressive title of the book, written by Manager Nes to Know” professional marketers Jack Trout and Al Ries, is not accidental. The authors took as a basis the famous work “On War” by the Prussian military leader Carl Clausewitz. […]
Monthly Archives: January 2025
196 posts
Improvement of production, production concept (early twentieth century). The basis of the concept is the belief that customers will buy a common product at a low cost. Therefore, efforts should be concentrated on improving and studying production capacities and on redistribution. The concept is usually applied in the following situation: […]
Brand manager/product manager . Responsible for promoting a specific brand. His main task is to strengthen the brand’s position. SEO specialist. Promotes resources in search engines. Internet Marketer: Sets up marketing through digital channels such as search engines, websites, email, and mobile apps. Content Marketer: Organizes content for a blog, […]
Be mindful of product cost. If you realize that many of your customers are price-sensitive, save money, and only buy on sale, then it’s time for economy versions. This is a lighter version Answers on review sites and blogs will of a regular product. Also, if you could create a […]
The book is suitable for everyone, as it is written “Hacking Marketing by Phil Barden 2017 in simple and understandable language. If you are intereste in brand promotion and creating an attractive image, achieving tasks and goals, increasing sales and consumer demand, then this manual is a must-read. The book […]
Marketing from A to Z. 80 concepts that every manager should know”, Philip Kotler, 2016 Philip Kotler is one of the most popular marketers in the world. His books are sold in millions of copies and continue to be reprinted. Kotler talks about 80 important concepts in marketing that will […]
Most people check their text messages immediately after receiving them, making this channel ideal for urgent and relevant messages. This allows businesses to instantly engage with customers and receive quick feedback. That’s why geotargeting is becoming one of the most promising areas of development in this area. It allows you […]
Geotargeting technologies Geotargeting in SMS marketing is based on the use of various technologies to determine the location of users, which allows you to send the most relevant messages taking into account the specific location of the recipient: GPS geolocation allows you to pinpoint the user’s location using satellite data […]
Improving the relevance of messages Geotargeting allows you to make your messages Optimization of marketing costs as relevant as possible to the recipient. Using this technique, you can send messages that match the needs and interests of customers at the moment. This significantly increases the percentage of openings and conversions […]
Reduce the risk of spam Since geotargeting allows you to send messages. Implementing Geotargeting in SMS Marketing only to customers. Who are in a specific geographic area and are. Likely to be interested in your offer, the risk of your messages being perceived as spam is significantly reduced. This increases […]
Defining the target audience The first step is to define your target audience. It Setting up geofences and parameters is important to understand who your customers are and where they are locat in order to create an effective targete SMS campaign. This includes analyzing demographic data, behavioral factors, and previous […]
Starbucks actively uses geotargeting to send special Analysis of results and success metrics offers to customers located near their cafes. When a customer is near one of the Starbucks locations. He or she is sent an SMS message with an offer to get a discount on their favorite drink or […]
Conversion indicates how many recipients performed the desired action, such as visiting a store or cafe, or using a discount. Macy’s saw a 25% increase in conversions thanks to targeted offers. Average check helps to assess how geotargeted offers affect purchase volumes. At Starbucks, the average check of customers who […]
Analysis and optimization Analysis of the effectiveness of geotargeted of campaigns Effective analysis and optimization of geo-targeted SMS campaigns are key to achieving maximum results and continuously improving your marketing strategy. Regular monitoring and performance evaluation allow you to identify the strengths and weaknesses of your campaigns and make necessary […]
Optimizing Geotargeted Campaigns Campaign optimization is based on analyzing the data collected and making adjustments accordingly. This may include changing geofences, improving the content of messages, and adapting offers. Using data to improve future campaigns helps ensure their effectiveness. Analyzing past campaigns allows you to identify strengths and weaknesses and […]
consumers don’t have ideas to “shoot at”; “shooting” with the wrong idea; Due to an incorrectly chosen advertising strategy, they “shoot” not with an idea, but with a thought that is not capable of activating the idea. 2. There is a mismatch between the product and the idea that is […]