Did you know that email newsletters reach an audience three times larger Essential Email than Facebook and Twitter combined? That’s about 3.6 billion people.
Email marketing definitely deserves attention as a source of traffic and a technology for converting subscribers into buyers. Like any other type of marketing activity, it has a complex structure, its own secrets, hidden moves and rules, mastering which will help you achieve excellent results in attracting and converting your target audience.
We will try to fit the main nuances of email marketing into 11 comprehensive questions, the answers to which we provide in this article.
Please note that this information is more suitable for beginners in the web industry and those who want to dot the i’s in this area.
The New Guide to Email Marketing
Question 1: How to increase your subscriber base?
A large and active subscriber base is the cherished dream of any marketer, so it would be good to know the basic approaches to creating or generating such a base. But first, we will give you advice that will save not only your nerves, but also your finances:
Never buy email addresses
Buying email addresses in general is frowned upon by most white hat USA Electric Companies Email List providers, and understandably so: it’s essentially the equivalent of good old spam, and spam is something that email marketers have been fighting against since the dawn of email marketing.
Today it is almost impossible to buy an active subscriber, it must be created or generated using the tactics outlined below:
1. Inbound Marketing
Any quality free material will attract readers, and where there is traffic, there is a high probability of creating a quality subscriber base by publishing various offers.
For example, the blog that you are reading right now uses inbound marketing technology , constantly publishing high-quality niche content, thereby creating a strong inbound flow of target audience.
The generation of a subscription base occurs using lead forms:
in the right sidebar of the blog
Subscriber base generation
in the footer of each post
Subscriber base generation
Write an e-book, create a training course that covers the basics of mastering something, and offer these information products on your website or blog to anyone who wants them in exchange for an email. This is the simplest and most effective tactic for building a base in the shortest amount of time.
For example, Copy blogger is famous for its huge army of subscribers, the secret of which is quite simple: an excellent marketing offer that you can’t refuse:
Copy blogger
1.2. Use subscription forms on the website
You’ll never get an email address unless you ask for it. The University of Alberta quickly increased its Business Email Lists l by 500% simply by placing a pop-up on its website asking if visitors would like to sign up for the university’s newsletters.
popup window
Are you interested in news from our university? Would you like to subscribe to updates?
2. Advertising campaign
If your resources do not have sufficient incoming traffic, then you have no choice but to create some kind of marketing offer and launch contextual or other advertising on such a subscription page.
Advertising campaign
6 Ways to Quickly Grow Your Subscriber Base
Question #2: What is the best time to send a newsletter?
The thing is that there is no optimal value. There is no magic time of day or day Mailing Data of the week. What time should you send your emails? It all depends on the type of mailing and the properties of the subscriber base.
Each campaign (mailing) is unique, and therefore the optimal time will be different. To begin with, you can start from the already identified patterns in such indicators as open rate and click-through rate of letters (CTR).
An infographic prepared by marketing blog Isometrics contains some of this information:
Isometrics
The highest email open rates are observed on weekends and in the morning hours.
